How Does The Shoe Brand Become The "Thai Embarrassing" In The Industry?

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< p style= "text-align: center" > Tai Jie was a success. < /p >

< < p > December 12th released comedy at the end of the year < < a href= > //www.sjfzxm.com/news/index_s.asp > > the embarrassing road of /a > became a black horse in the box office of the mainland movie, and is constantly creating its own history.

Xu Zheng, Baoqiang Wang and Huang Bo, the three domestic comedy stars starring Tai Chi, can be seen as a popular trend, with double harvest at the box office and word of mouth.

On the first day of the release, Tae hung made the 33 million 250 thousand domestic comedy record created by "36 million 700 thousand if you are the harsher 2" at the box office of 1942 in the box office. Up to now, only 5 days had nearly 310 million box office sales. Of them, the box office was 51 million on a single day on Friday, and ranked first in the rankings 32 thousand, 2 million 700 thousand and box office near Saturday.

According to the analysis of the industry, Thailand is likely to become the most profitable domestic movie in history and is expected to earn more than 200 million.

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The great success of P is no accident. What is its success? Although the industry of shoes and clothing is different from that of the cultural industry, there are similarities in consumer demand and psychological assurance as consumer goods.

What inspiration can the shoe and clothing brand get from it and how to become the "Thai embarrassing" in the industry? < /p >

< p > first, Thailand is Xu Zheng's directorial debut.

Xu Zheng as a domestic comedy comedian, early through the spring bright pig eight quit, crazy stones, people in the embarrassing road and other television dramas, in the domestic accumulation of high popularity.

"Xu Zheng style" comedy has become a brand.

In addition to Xu Zheng, Thailand embarrassed Baoqiang Wang and Huang Bo, who were also popular in the country, and made two funny artists who did not watch movies.

The brand of shoe industry also needs brand effect if it wants to get the recognition and attention of consumers.

< a href= "//www.sjfzxm.com/news/index_x.asp" > shoe industry brand < /a > must define its product positioning and consumer groups, develop and design high-quality products that meet market demand and foresight, and select suitable stylistic stars according to the brand image, or be spokesmen for product characteristics.

At the same time, we must attach importance to the construction of brand terminal image.

Product + spokesperson + terminal image, build a brand's basic image, good brand image, can eliminate consumer's consumer concerns.

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< p > secondly, the success of Thailand is caused by the conflict of appeals between the general public and Chinese directors. It is the result of a long drought.

Viewing from the viewer's interview, their idea is simpler. They only want to see a relaxed, simple and unpreaching movie in the free time of the weekend.

Last year's "33 days of lost love" became a black horse in the box office, and it was the mentality of the audience.

The use of differentiated themes to accurately capture consumer needs and consumer psychology is an important factor for Tai Chi's success.

For the shoe industry brand, after many years of rapid development, the industry has already entered a serious homogenization competition, and even appeared the situation of product plagiarism. Therefore, if we can walk out of its differentiation way in products and marketing ways, we will be able to occupy the commanding heights of the market and stand out in the competition of the Red Sea.

The footwear industry needs to have a thorough and rational analysis of the needs of the market, so as to plan its own product characteristics, seize the consumer's demand for comfort, safety and fashion of footwear products, increase product development and < a href= "http://sjfzxm.com/DESIGN/designer/ index.asp" > Design > /a, to provide consumers with the products they really need and love.

At the same time, in the promotion of products, we can make differentiated marketing through planning related activities with characteristics and current hot spots, so that our products can quickly arouse consumers' concern.

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< p > finally, another key factor for Tai Chi to become a box office dark horse is its excellent quality of production.

Solid, attractive plot, full emotional expression, and so on, have established a good foundation for the good word-of-mouth of Tai Chi.

The shoe industry brand must firmly practice its own content. Only by improving from production to design, from product to terminal, from marketing to supply chain construction, can efficiency be enhanced, so that consumers' word of mouth can be truly obtained.

On the basis of the success of the former people, Tai Jie was not lost in the plot and expression form of the front. With a new creative attitude, from the family and family emotional factors as the main line, he presented a complete story of attracting and making people laugh. It aroused the audience's strong resonance and achieved good public praise, all of which lie in the improvement of film production.

The shoe industry brand can not be eager for success. In the success of a product, it is eager to occupy the market, expand rapidly and expand the growth line blindly. Instead, we should further comb the characteristics of the product, strive for better production and production of the following products, continuously improve the consumers' good impression of the brand by continuous high-quality products and effective marketing methods, and gradually cultivate a group of loyal consumer groups.

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