Hongkong Clothing Brand Should Change Its Marketing Strategy And Provide The Right Products.

< p > mainland China is a key industry market.

Many years ago, many visionary Hongkong clothing enterprises entered the mainland market and consolidated and established a good reputation in the mainland.

Global a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > the market prospect looks very dim, but it is not hopeless.

China is a key market, and the developed economies of Europe, the United States and Japan are struggling to recover.

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< p > the weak employment market and the government tax policy have greatly restricted the consumer demand of this traditional powerful industry.

But emerging markets are rising and playing a role in reparation.

The improvement of living standards has made shoppers more demanding in terms of quality and style.

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< p > many Hongkong brands are widely recognized and accepted by mainland consumers, so these brands can be built on growing demand.

The Hongkong Trade Development Council surveyed mainland apparel consumption in 2001, 2002 and 2008.

Last year, they also surveyed 13 mainland cities to learn about the latest consumer fashion models and the advantages of Hongkong brands.

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The 13 cities surveyed in the first quarter of the year are Nanjing, Shanghai, Hangzhou, Harbin, Shenyang, Beijing, Tianjin, Dalian, Wuhan, Chengdu, Chengdu, Chengdu and P.

About 3250 consumers interviewed, including employees, housewives and students, who had lived in cities surveyed for at least two years and had purchased clothing before 12 months of investigation.

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The main reason for < p > respondents is to buy the actual needs and seasonal changes of < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a >, but there are also more subtle motives.

Many purchases are due to discounts or to keep up with fashion trends.

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< p > the wide acceptance and acceptance of many mainland consumers of Hongkong brand.

The choice criteria for mainland consumers to buy clothes are quality first, followed by reasonable prices and fashion styles.

In some cities, consumers are particularly concerned that the image of a clothing brand must be appropriate or tasteful.

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In general, mainland respondents are particularly influenced by domestic fashion trends, while in other places, the impact of fashion is not very important. P

In the cities surveyed, Shanghai, Shenyang and Xi'an are more influenced by fashion trends than other cities.

In the 12 months before the survey, the average annual clothing expenditure per person was 635 yuan.

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< p > consumption in each city is generally symmetrical with per capita income.

The clothing budget in 12 months is 616 yuan / person.

In fact, in all cities outside Guangzhou, consumers are expected to increase their clothing expenditure.

Especially in Tianjin, Chongqing, Hangzhou and Xi'an, clothing spending is expected to increase to more than 60%.

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< p > as for the buying habits of their clothes, mainland consumers tend to shop around, and about 70% of them shop at least once a month.

Shopping time is mainly on weekends and public holidays.

Department stores are the most popular shopping places. The main reason is that there are all kinds of brands, comfortable shopping environment and personal recommendation.

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< p > consumers are generally satisfied with the customer service of clothing stores.

Promotions include discounts, shopping stands in the mall, advertising on TV or radio stations, these are the most effective channels of promotion.

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< p > however, in Shanghai, Beijing, Wuhan, Chengdu and Guangzhou, respondents said that the clothing exhibition is more effective than the promenade or broadcast advertisement of the promotion mall, and can even seduce them to buy clothes.

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< p > overall, respondents from the mainland of China believe that the brand of Hongkong is novel, unique, superior in quality or material.

Nearly 20% of respondents said they would be willing to buy more Hongkong a href= "//www.sjfzxm.com/" target= "_blank" in the future.

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< p > between mainland brands and Hongkong brands, mainland consumers are willing to pay a high price for Hongkong brands, ranging from 14% to 133%. In the surveyed cities, the respondents in Hangzhou were willing to pay the highest premium, while the lowest in Beijing.

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< p > most of the respondents accepted new brands, especially from Hongkong.

Therefore, Hongkong enterprises can take advantage of this advantage to define their market positioning and target customers.

By doing so, they should be able to build their own brands, enhance their reputation, and improve market acceptance and establish quality credibility.

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< p > the latest survey results show that providing free dress modification service and increasing product range and style can help improve customer satisfaction.

From city to city, as well as in different consumer groups, consumers' usage habits are different.

Therefore, < a href= "//www.sjfzxm.com/news/index_p.asp > > Hongkong < /a > the company should formulate corresponding marketing strategies to provide the right products for the right demand.

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