Cai Guobin: Momentum Grabbed Luxury Appearance To Occupy The Commanding Heights Of The Clothing Industry

In 1995, Cai Guobin graduated from Shanghai University of Finance and Economics. Giordano After working, the company went to work in Baleno, Guangzhou.

Baleno's predecessor was "bin Nu". In 1996, "bin Nu" was bought by Hongkong de Yongjia group. Over the next few years, Baleno was developing rapidly. When Cai Guobin was doing business in Guangzhou, he found that the sales volume in Harbin and other places was very good. Casual Wear The market potential is unlimited.

Cai Guobin, with "ambition", took advantage of a chance to travel to Wuhan for three days to study the three most prosperous commercial streets in Wuhan, Jianghan Road, Si men, and South Asia and Asia. "In Wuhan, there was" numbness "everywhere (local people in Wuhan called human tricycle and electric tricycle for" numbness "). The whole shop on the first floor of Jianghan Road is very narrow, and the two floors are vacant.

Cai Guobin found that although the purchasing power of these places is not strong, but the popularity is very strong, and the surrounding population is dense. If there are large consortium investment and strong enterprise support, the market potential is huge.

In August 1999, Cai Guobin was determined to register and establish "Wuhan Baleno Trading Co., Ltd." in Wuhan, acting Baleno brand series products.

　　 Momentum grabs luxury to occupy commanding heights

The first store in Jianghan Road is most painstaking. At that time, there were several stores, but only a dozen square meters of storefront.

"Since Baleno has entered Jianghan Road, now that it has lost the opportunity, it is necessary to overtake others from the momentum." As a result, he invested in the funds he received from the financing and rented a two storey six storey building, with only more than 400 square meters on the first floor.

In order to attract eyeballs, Cai Guobin also made a special sign, like a big roof. "Whale" brand logo can be seen across Jiangdu. "We are the first neon signs on Jianghan Road."

It was hard to rush to open business before New Year's day in 2000 and hit Jianghan Road's road closure. During the 9 months of repairing the road, he kept in the store every day and worked with salespeople for sale.

A full 9 months, every day business, never closed, "open the door, at least you can enter Baleno store to see." Stick to it. Sales volume Just enough to pay electricity and wages, and lost the rent.

"During the closing of the road, we did not give the rent to the landlord, and the landlord was very moved to help train my staff. During this period of hard times, I did not dismiss an employee, and the staff increased confidence in me."

A year later, Cai Guobin spent all his money, and he had to go to the German wing Jia group to melt 12 million yuan of funds.