Many Domestic Sports Brands Fight For Children'S Shoes And Children'S Shoes Market.

< p > recently, Lining, Anta, XTEP, 361 degree, PEAK 5 "a href=" //www.sjfzxm.com/news/index_f.asp "domestic sports brand < /a > published annual reports one after another, and their performance has declined to varying degrees, and the whole industry has entered" cold winter ".

After Anta launched its brand of "ANTAKIDS" children's clothing, Fujian sporting goods enterprises poured into the children's shoes market and tried to get a share in the cake.

In order to avoid "cold winter", all brands also began to develop new businesses, children's clothing and outdoor became new "blue ocean".

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< p > < strong > children's wear, household saving "/strong" > /p >

< p > last year, domestic sports brand enterprises broke out in a large scale.

Among them, the number of Lining shops was the largest, from 8255 in 2011 to 6434 in 2012, closing 1821.

PEAK followed its retail outlets from 7806 at the end of 2011 to 6483 at the end of 2012, with a net decrease of 1323.

Anta store closes 590, XTEP closes 86.

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< p > high cost terminal demand decline, fierce competition evolved into a price war, resulting in the decline in profits of these sports brands in recent years, if it does not open up a new "blue ocean", it is difficult to have substantial growth.

Thus, after the women's series, children's wear and the growing outdoor market have become new targets.

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< p > after Anta opened its brand of "ANTAKIDS" children's clothing, Fujian sporting goods enterprises poured into the < a href= "//www.sjfzxm.com/news/index_s.asp" > children's wear children's shoes Market < /a >, trying to get a slice of this cake.

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At the same time, Lining started "exploration", Anta also sold waterproof and breathable windbreaker, and a group of old shoes and clothing enterprises are also making efforts to outdoor products business. Outdoor brands such as Lun Deng, Mu Lin Sen, Tian Lun Tian, lion brand, Lei speed and other outdoor brands are mostly shoes or clothing enterprises in Fujian, which have been in operation for many years in Fujian.

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< p > strong > high profit also has high risk < /strong > < /p >.

< p > "great potential and space."

Chen Zhicheng, general manager of the 361 degree children's wear business center, said that the 361 degree children's clothing store is mainly to consolidate the first tier cities and continue to expand the two or three line cities. This is also the consensus of many Fujian enterprises.

The data show that the children's industry will be at a good time for development in the next 20 years, with a preliminary estimate of about 100 billion yuan.

At the same time, China's outdoor business alliance statistics show that China's outdoor products market has entered an explosive growth period.

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< p > "children's clothing and outdoor products are the main products, clothing and footwear unit price is significantly higher than the average level of sporting goods."

Mr. Lin, who served in a large sporting goods, said that the average price of outdoor products was 70% higher than that of sportswear, and children's wear increased rapidly in recent years.

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< p > but high profits are also accompanied by high risk. Mr. Lin said that whether a href= "//www.sjfzxm.com/business/" > children's wear brand "/a" or outdoors there are big guys, especially outdoor is still "leading brand market share high, obvious advantages" characteristics.

Children's clothing and outdoor investment is not small, the returns may be good, but it is difficult to protect the long-term competition, how much profit can be achieved.

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