Outdoor Consumers: The Price Of Chinese Outdoor Products Is Too High.

< p > the market price of outdoor products has been a hot topic in recent years.

Outdoor consumers say that the prices of Chinese outdoor products are too high and the wage earners are hard to bear. Do outdoor products also have the disadvantages of being poor and rich? Outdoor brands say that the prices of Chinese outdoor products are too low, the space is too small, the relative operating cost is too high, businesses can not earn money, especially domestic brands, the quality of products is not much, the market price is far less than the price of similar products abroad, and it is not easy to sell.

Different positions and views are different.

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< p > < strong > outdoor consumers say "high price" < /strong > < /p >

< p > look at the outdoor products counters in the shopping mall, outdoors a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > in spring and summer, especially the international famous brand outdoor sports a target= "_blank" href= "_blank". The discount of clothing is less or no discount: a single layer emergency clothing is often more than 1500 yuan or more.

It is understood that the price of outdoor products this year rose by one or two compared to last year.

Compared with the price of several hundred yuan of popular brands and sports apparel, it is higher for some wage earners.

This is also the reason why the two or three line brand has entered the small and medium-sized cities with the price advantage, and has been successful.

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< p > we can see that after a substantial discount, the price of the sports brand is close to the ordinary leisure brand.

The outdoor brand price is about 2~4 times that of it.

However, it should be noted that outdoor clothing has certain functions. In daily ordinary wear, all kinds of garments are similar in comfort, but outdoor clothing has obvious advantages under muggy, rainy season and other conditions.

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< p > < strong > outdoor brand says "small profit margins" < /strong > /p >

< p > compared with the rapid growth of 2009~2011 in the outdoor industry 2009~2011, in the year of 2012, outdoor brands were easier to call, harder to call and slower.

This year, insiders believe that the outdoor industry is still in an adjustment stage, the growth rate may be over 20%, but it is difficult to reach 40%.

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< p > a while ago, 2 finished products of outdoor products have been circulated on the Internet. Although the accuracy is difficult to verify, they all reflect the reason why the outdoor brands are not popular.

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< p > comparing the data, the proportion of net profit is very close, and the production cost is also about 30%. The largest part of the tax revenue timberland takes every link tax into account, while TheNorthFace is only the production tax.

So the two data are generally credible.

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< p > now, channel circulation and advertising promotion are the main reasons for the high price of outdoor products, while the high tax and administrative expenses are second, and the money spent on the products is very little.

These two links deprive the largest piece of profit cake in manufacturing enterprises, which plague brand growth.

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< p > how to start from these two links, improve the cost structure of brand products, make brand operators more benign, and let consumers get tangible benefits, should be the direction of future development.

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< p > there will be two kinds of prices for outdoor products in China in the future: reduce the price of outdoor products and raise the price of professional outdoor products < /p >

< p > on the one hand, with the development of brand operation and the shuffling of the industry, the domestic outdoor enterprises will eventually leave a few large brands, and the price of their products will rise, or even equal to the international brands.

On the other hand, the requirements of technology and materials for outdoor products are relatively low, and the price trend will gradually decrease.

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< p > now the outdoor industry is like the early stage of the development of sports shoes and clothing. The brand is emerging one after another, the products are mixed with fish and birds, and the price is not standardized. Only after a number of industries "tide over the sand", the price of professional products and non professional products will become pparent and fixed, and the price confusion and unreasonable phenomenon will gradually weaken.

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