Banks Enter Luxury Status: Group Buying Becomes The Main Means And Fidelity Becomes A Hot Topic.

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< p > "is the luxury of bank online shopping mall real?" with the people's livelihood, merchants and many other banks began to "sell" a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods < /a >, whether banks can sell luxury goods can be true or not has become the focus of many netizens.

Compared to GUCCIPRADA and other international top brands have been stationed in the wind and water, the current sales of luxury goods can be seen as cold.

Yesterday, reporters visited a number of bank credit card mall luxury area found that even if most banks play "group buying card" hard marketing, but sales popularity is deserted.

For consumers' "fidelity" doubts, many bank credit card mall stressed that the goods sold in the mall are issued invoices and enjoy the national joint guarantee.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > Bank > /a > wrestling luxury group buying as main promotion means < /strong > /p >

< p > "big brand new easy show", "High turning women's day, luxury goods easy to buy"...

In order to get a share in the competitive credit card market, recently, many credit card online shopping centers including Bank of China, people's livelihood, gf and so on have opened up a luxury area, and consumers can purchase different levels of luxuries including GUCCI, BV, PRADA and so on. Product categories include luggage, sunglasses, watches, belts and other items.

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< p > at the same time as the payment advantage of bank installment is still continuing, luxury group buying has become the main marketing strategy of the current online shopping mall, and its selling price is generally lower than the sales price of domestic physical stores.

Take the PRADA handbag priced at 15 thousand and 800 yuan in the online shopping mall, which is sold by Minsheng Bank (600016, stock bar) as an example. It provides three kinds of installments, with 3, 6 and 12 periods respectively.

The price of the handbag is 13 thousand and 500 yuan, which means that the purchase of the handbag can not only cost 2300 yuan, but also enjoy installment payment through the credit card online shopping mall.

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< p > compared with luxury marketing, the price of digital products sold by banks and mobile phones is generally higher than the market price.

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< p > < strong > fidelity becomes a hot topic. The luxury sales of banks are cold. < /strong > < /p >

< p > however, when reporters visited a number of bank credit card mall luxury areas yesterday, reporters found that even if most banks played the "group buying" brand, but the sales popularity was deserted, the key to the problem seemed to refer directly to fidelity.

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< p > "is the luxury of the bank online shopping mall real" or "although it can be checked at the counter, but can it be returned or unknown?"

Facing the problem of how to purchase luxury ornaments in bank installments, many citizens can only ask for help in various forums and post bars.

Reporters found that many banks online shopping mall supply is supplied by third party supply companies.

For example, the luxury supplier of China Merchants Bank includes Zhangjiagang Free Trade Zone TAD International Trade Co., Ltd. and Zhejiang Yintai Agel Ecommerce Ltd.

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< p > it is precisely because of the genuine and fake worries of luxury goods that the popularity of sales of luxury goods sold in banks is deserted.

Take China Merchants Bank (600036, stock bar) online shopping mall as an example in the "poly cheap" group buying activity, a price of 11 thousand and 500 yuan of the Paris family locomotive bag (13) only 5 people participate in group buying.

The same group buying GUCCI men's satchel no one participated in group buying.

In addition, in the Minsheng Bank, Ping An Bank (000001, stock bar) online shopping mall luxury area also appeared obvious "price without market" situation, a considerable part of the luxury evaluation column is blank.

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< p > < strong > responds to fidelity doubts. Many banks promise national joint guarantee < /strong > /p >

< p > "at present, there are mainly two modes of selling luxury goods on the official website of the bank. Besides banks themselves, they are looking for luxury goods sources, and more are working with third party supply companies."

An investor who does not want to be named said that in fact, many professional shop platforms in China are also facing the problem of how to confirm the authority of the goods.

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< p > aiming at the problem of how to guarantee the quality of luxury goods sold by banks at present, a number of banks yesterday indicated that the products sold under the "a href=" http://sjfzxm.com/news/index_s.asp "> mall" /a "were all genuine products and promised national joint guarantee.

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< p > "all products sold by banks online shopping mall are issued invoices and provide national joint guarantee, so there is no need to worry about the authenticity of products."

Minsheng Bank online mall related staff said that if the product has quality problems, it will enjoy 7 days of unconditional return service.

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