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Cartoon Shoes Are Becoming More And More Popular Among Adults.

2013/6/3 15:08:00 72

Cartoon ShoesFootwear Industry DevelopmentCartoon Shoes

< p > beside the Jinjiang highway, a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" cartoon image /a can be seen everywhere. Children's shoes and clothing enterprises in Quanzhou mostly use cartoon images as spokesmen for brand development, and many well-known Quanzhou children's shoes enterprises, such as gang Deng, foot friends, etc., are all promoting the promotion of a new product with cartoon images.

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Recently, in the field of cartoon application, CONVERSE is gaining the top position in its strong and pressing posture. P

Recently, CONVERSE recently released Dr. Seuss x Converse Chuck Taylor series canvas shoes.

This series is a new design of CONVERSE's tribute to the famous American children's reading writer and cartoon artist Dr. Seuss, < a href= "//www.sjfzxm.com/news/index_p.asp" > canvas shoes < /a > the classic role from the Dr. Seuss comic book.

This series of shoes has been released and has been highly sought after by the market.

In the big CONVERSE stores, the reporters saw that these cartoon series shoes were also placed prominently in the store, and sales were far ahead of other shoes in absolute superiority.

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From P, we can see the intention of CONVERSE to build up its brand and customer orientation in this tone. It is easy to get consumers' sense of identity, and can borrow these cartoon images to make their brand image younger and closer to the market's young people's consumption experience.

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< p > in addition to the publicity effect of the international famous brands in the cartoon image, Quanzhou enterprises "a href=" http://www.target.com "> borrow the card < /a > will present the animation image into the product frequently.

It is understood that a few days ago, the general manager of Fujian PEAK Group Co., Ltd. Xu Zhihua said, "the company launched" Pi Pi "and" cocoa "two cartoon ants, as mascots, will be launched in the Internet and online games and other platforms.

In the future, we will also consider the use of online games and cartoons, comic books and other platforms for promotion.

Meanwhile, XTEP, another sports brand in Quanzhou, has worked with Disney to win all the cartoon images of Disney, including Mickey Mouse and Donald Duck, and so on. The right of use in the mainland of China includes sports shoes, sportswear, hats and other sporting goods.

XTEP is in charge of the research, production and sales of Disney brand products; a href= "//www.sjfzxm.com/news/index_h.asp" > Disney "/a" focuses on product quality supervision.

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< p > the application of cartoon images in the two adult sports products fields has begun to increase. It is true that we can see that they rapidly expand their brand market share, and combine the characteristics of cartoon images to create a distinctive brand culture.

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< p > it is true that more footwear and apparel industries are moving towards animation marketing. This is a new starting line for adult shoes and clothing industry. It is part of the upgrade of marriage animation or shoes and clothing enterprises.

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