Hongxing Wordenka Aims At High-End Market And Makes Fujian'S Largest Hot-Melt Adhesive Film Manufacturer.

< p > mention Hongxing Wordenka, more familiar to people, may be < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > industry.

In fact, in the field of shoe materials, this enterprise also has a good performance.

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< p > in the introduction of Fujian Hongxing Wordenka shoe material development Co., Ltd., the company's business field is clearly listed: This is a company specializing in the production and processing of color printing, leaflets, card books, calendars, desk calendars, product manuals, product brochures, and other products.

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< p > however, this is not all.

In the view of Wu Weiyang, general manager of the company, Hongxing Wordenka shoes should make a difference in a broader field.

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< p > "in Quangang, we have planned a brand new factory area to introduce foreign advanced equipment to produce high-end hot melt films."

Wu Weiyang revealed.

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< p > < strong > do Fujian's largest < /strong > < /p >.

< p > < strong > hot melt adhesive film manufacturer < /strong > /p >

< p > TPU hot-melt film is a new process without car stitching. The new process must use adhesive material, and there is no viscosity at normal temperature.

When the hot press and the high frequency machine reach a certain temperature, the film starts to be active, thus promoting the two different fabrics to bond together.

With the maturing of no car sewing technology, hot melt film is gradually accepted by the market.

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< p > "adopting this kind of car free sewing technology saves labor costs, and at the same time, it can also improve work efficiency.

At the same time, the vamp produced by this technology can be more bold, fashionable and more in line with the needs of young consumer groups.

Mention of no car sewing technology, Wu Weiyang is very familiar.

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< p > because of the future development prospect of no car sewing technology, Hongxing Wordenka shoes material resolutely invested in the field of hot-melt film.

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< p > early 2012, Hongxing Wordenka shoe material hot-melt film project was officially launched.

In the new factory area of Quangang, Hongxing Wordenka shoe material has spent 6 million US dollars to introduce three sets of new hot melt film production machines from abroad.

After the news came out, it became the focus of attention in the industry. According to the industry estimate, if the three sets of machines are successfully debugged, the daily output will reach an astonishing 600 thousand meters.

As a result, Hongxing Wordenka shoes will become the largest hot-melt film manufacturer in Fujian.

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Wu Weiyang P did not deny the prediction of the industry.

In his view, this is not something that needs to be covered up.

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"P >" the development prospects of the hot-melt film market can be seen, and everyone wants to share the market.

We are no exception.

Wu Weiyang said.

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< p > < strong > aiming at the high-end market < /strong > /p >

< p > although in the field of hot-melt film, Hongxing Wordenka shoe material is a great investment, but they are not blind.

On the contrary, Hongxing Wordenka shoes are very cautious at the specific operational level.

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< p > "hot-melt film market prospects are good, but the potential risks are great.

If the product is not debugged, the damage will be the real benefit of the customer.

For manufacturers, as long as there is an order problem, it may bring millions of losses.

Wu Weiyang saw this clearly.

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< p > the market prospect is broad, but the risk associated with it is also not low. It is precisely because of the unique product characteristics of the hot melt film that Hongxing Wordenka shoe material is more cautious in the research and development of the product.

In this regard, Wordenka's choice of shoe materials is not only the introduction of machinery and equipment from abroad, but also the introduction of technology teams from abroad.

If the quality of products is unstable, they must not go out of the factory.

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< p > "we can say that we have completely moved the Korean technology team here."

Wu Weiyang has great confidence in his company's R & D capability.

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"P" is precisely because of such a technical ability to lay the ground, in the choice of target market, the decision made by Hongxing Wordenka shoe material also surprised many people: insist on facing the high-end market.

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< p > "in the choice of customers, we mainly attack Nike, Adidas and other international sporting goods giants set up in the domestic processing plant."

Wu Weiyang told reporters that through cooperation with these processing plants, on the one hand, it is an endorsement of Hongxing Wordenka shoes material, on the other hand, it can also learn the most advanced shoe production technology at the first time, "like no car sewing technology, it is not the first popular from Nike and Adidas."

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< p > < strong > rational view of industry shuffling < /strong > /p >

P, a local sports brand developed on the basis of rapid expansion mode, I am afraid the ceiling of this model is so fast.

No, in recent years, the industry has staged the price of Chinese cabbage in turn.

At the same time, last year, local sports brands that handed out the negative results were also "abandoned children" in shopping centres.

For a time, the collapse of China's sporting goods industry was rampant.

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< p > in Wu Weiyang's view, this kind of shuffling should be rationally considered: shuffling may make a group of enterprises unable to survive, but shuffling cards can make the industry healthier.

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< p > "from the perspective of the development of these two years, the sporting goods industry has really reached the bottom.

This also means that the industry's new round of shuffling is about to begin.

In my opinion, this shuffle is a good thing: at present, the positioning of several major sporting goods brands in China has been very clear. For the new brand, it is much more difficult to rely on the crude "endorser + advertising" mode in the past.

Wu Weiyang analyzed.

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Wu Weiyang P's analysis is reasonable.

The Olympic Games held in Beijing in 2008, like a match, ignited the domestic sporting goods industry.

The local sports brands obsessed with the "Wan Dian plan" have achieved extraordinary development.

However, in 2012, after the bottleneck of opening up shop to develop, the sports brands took the strategy of contraction and carried out the reform of the channel drastically.

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< p > the independent critic of shoes and clothing industry Ma Gang believes that people used to wear sports a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > or wear casual clothes. Now there are more than 10 choices.

If the product is not featured, it will easily lead to a surplus. This is the case in the sporting goods industry.

And throughout the development of the clothing industry, the vanishing brands are not few.

The local sports brand, which is in its saturation stage, has entered a period of adjustment.

In the process, some brands will disappear, some brands will be reborn after experiencing the Phoenix Nirvana, and the majority of the market share of the industry will be held in the hands of a few enterprises.

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< p > based on this judgement, in the expansion of the domestic market, hung Xing Wordenka also chose a more secure way.

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< p > "now it is not ten years ago that hundreds of millions of dollars were smashed in this market, and it is hard to make any big noise.

Therefore, in the domestic market, Hongxing Wordenka will be more robust.

Wu Weiyang said.

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