Dalian Apparel Forum Holds The Garment Industry Will Promote The Internationalization Strategy Process

< p > recently, the theme of "let the Dalian brand go to the world" is "a href=" //www.sjfzxm.com/news/index_z.asp "> Dalian clothing forum" /a ". At the meeting, Tian Ping, President of Dalian garment industry association, said that in the next 5~10 years, the key period of deciding the fate of Dalian's clothing industry is that if manpower and resources are difficult to sustain, the extensive economy will have no stamina. During the "12th Five-Year" period, a number of advantageous enterprises and featured products emerged in the whole industry, and a number of famous brands of state, province and city were created. < /p >
< p > but there are still many problems, such as unreasonable product structure and lack of high-quality talents. The garment industry in the city must be transformed and upgraded, and at the same time, we should seize the development of large enterprises and promote the development of small and medium-sized enterprises simultaneously, transforming from OEM to ODM (independent design and manufacture) to create an independent brand of clothing that can be heard. < /p >
< p > Hu Dongmei, general manager of Dayang group of Dalian, said that the export processing experience of Dayang for more than 30 years has created high-end quality in processing technology and equipment management. Now the company is developing high-end processing business, expanding the new high-end business market, taking the initiative to readjust the product structure and market layout, implement e-commerce business, launch a "single volume single cut" business on the contrary, and make more than 100 suits in the US. < /p >
< p > in design, the company invited the world famous brand Giorgio Armani's < a href= "//www.sjfzxm.com/news/index_f.asp" > men's wear > /a > chief designer Caitlin Ivano as the chief designer, employing a dozen international top-notch a href= "http:// www.sjfzxm.com/news/index_f.asp" > clothing < /a > experts, forming an expert design team to develop world-class new products. < /p >
< p > Zou Jili, chairman of Dalian sang Fu Lan group, believes that the survival and development of an enterprise depends on the corporate culture. The corporate culture is the soul of an enterprise, and the advanced corporate culture can lead the sustainable development of an enterprise. Li Zhiqian, chairman of Dalian Si fan clothing and Accessories Co., Ltd., said that he will continue to influence consumers with his brand culture and style, and will strengthen his brand and reach the leading international level. < /p >
< p > the participants agreed that the Dalian garment industry must strive to promote the internationalization strategy and speed up transformation and upgrading. Clear strategic development goals, summarize and exchange the successful experience of local enterprises, and boldly learn from the advanced experience of South China enterprises, explore boldly, and let Dalian brand go to the world. < /p >