Jordan Sports Should Do Best In Making "Internal Strength" Products.

< p > "sports products are three points: quality, design and price."

Referring to "internal strength", Jordan, vice chairman and general manager of sports Limited by Share Ltd, said: "in the eyes of the outside world, as the top ranking sports goods brand in the country, Jordan has always been very low-key." we have asked celebrities to endorse and spend money on advertising in CCTV, but on the products, Jordan has always been very "high-profile", and I have always stressed that "products should be the best". "Jordan" has always been a "high profile".

As for design, Jordan has held the "Jordan Cup" Chinese sports equipment design competition since 2006.

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< p > < strong > seize the opportunity to take the "wind" straight up < /strong > /p >

Like P, like kites, we must be good at using the power of wind to make ourselves fly higher.

In the eyes of Ni Zhen, China International Fashion Week is a good "wind".

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< p > China International Fashion Week is a professional stage for Chinese and foreign famous brands and designers to display new designs and fashion trends.

It has been successfully held for 17 years and is the most influential cultural and social event in China's fashion industry.

Among them, all kinds of professional competitions held during the period of < a href= "//www.sjfzxm.com/news/index_c.asp" > Fashion Week < /a > have created a large number of excellent fashion designers for the society.

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< p > Ni Zhennian said that in the past 8 years, the cooperation between the "Jordan Cup" and the fashion week has been very successful. He hopes that fashion week will continue to lead China's fashion trend and help more enterprises in the future.

"Jordan will also adhere to the original intention of running the competition, making contributions to the design and training of talents in China's fashion design, and improving the level of design professionals in the industry, hoping to grow with the international fashion week and witness the glory."

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< p > > as a national enterprise, < a href= "//www.sjfzxm.com/news/index_c.asp" > Jordan sports < /a >, for many years, it has been committed to tailor products to meet the needs of professional sports for Chinese consumers, maximize the development of Chinese sports equipment design connotation, and raise the international status of Chinese sports equipment.

"We also hope that through this platform, we will reserve more design talents for the company and improve the overall level of the company's products and the impact of the industry," Ni Zhennian said.

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< p > < strong > crossing oneself is the only way to be brilliant. < /strong > /p >

< p > "the theme of this year's" Jordan Cup "is" Metamorphosis ", which is in fact consistent with the spirit of Jordan's" leap over and new life ".

What may need to be "Metamorphosis" may be the achievements of the past, perhaps the setbacks that have been suffered. Whether it is achievements or setbacks, learning from experience, learning from lessons and creating a better future is what we need to face.

Ni Zhennian has a very unique understanding of the theme of "Metamorphosis". "We need this kind of Metamorphosis" for the players of this competition, for Jordan's sports and for everyone of us.

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< p > "insist on building a brand competition. We have made plans for the next few years. Next year's theme is" passion and excellence ". The theme of 2015 is" Yao Shi Guang ". Jordan sports hopes to work together with China International Fashion Week Organizing Committee to make the" Jordan Cup "Sports equipment design competition bigger and bigger, and strive to become the most authoritative sports equipment design competition in China.

Referring to the development direction of the Jordan cup in the next few years, Ni Zhennian introduced us to the existing plan without stingy.

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< p > < strong > mastering < a href= > //www.sjfzxm.com/news/index_c.asp > > young culture > /a > trend rhythm < /strong > /p >

< p > "in general, the essence of sports products returning to sports is an inevitable trend.

Today's sports equipment is working hard to improve athletic performance and increase body protection.

This needs to improve the level of technological innovation of products. "

Ni Zhennian introduced, "Jordan sports is no exception, has always been" tailored for Chinese consumers "for the design concept, designed to match the physical characteristics of the Chinese sports equipment.

This is also our original intention to create stage for sports equipment design talents and improve the level of industrial design talents.

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< p > followed by fashion demand for young people.

Nowadays, the consumption groups of sportswear are mostly young people. Whether we can grasp the fashion trend of fashion nowadays depends on whether garment enterprises can grasp the "heart" of consumers and meet the needs of consumers in all aspects.

Jordan sports always stands at the forefront of fashion and has a keen grasp of the trend of sportswear.

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< p > third is to integrate cultural connotation and make the brand emit charm.

Regarding this point, Ni Zhen year confidently said: "Jordan sports is currently focusing on the establishment of a comprehensive professional sports brand, combing the brand personality image style, laying the foundation for the future development of the brand. At the same time, China Jordan sports will strengthen communication with young consumers, and assistant sports brand is younger."

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