Guangdong Nanhai Yanbu Underwear Enterprise Test Water Industry Alliance Icebreaking

< p > the Nanhai Yanbu underwear enterprise has tried various kinds of "hold together" method. The latest attempt is to combine "company style" closely a href= "//www.sjfzxm.com/news/index_s.asp" > alliance < /a > /p >
< p > the once glorious South China Sea Salt step underwear industry has ushered in the most severe era, with sharp reduction in sales and shrinking orders, and the annual salary increase is still difficult to recruit. The underwear boss of Yanbu early realized that "tug of war" is the way out. However, many ways have been tried to build underwear City, register collective trademark, run underwear model contest and open shop. < /p >
< p > January 6th, the South China Sea Yantai underwear industry alliance sailing conference was held in Dali. Unlike the industry associations, the industry alliance is a materialized company, launched by 14 enterprises in Yanbu underwear industry chain, with a registered capital of 3 million 800 thousand yuan, elected the board of directors, hired professional managers and set up a professional team to carry out operations, providing marketing planning, brand consultation, legal consultation, product testing and other services for the underwear industry, selling underwear products and raw and auxiliary materials, investing in industrial and commercial projects, advertising advertising, trademark and intellectual property business. < /p >
< p > < strong > the collective trademark is only seven years old until /strong > /p >.
< p > Salt step underwear has been developed for more than 30 years. There are more than 400 existing enterprises and more than 100 independent brands. However, most of these brands are lingering on the two or three line. He Bingxiang, chairman of the Yanlian underwear group and President of Yantai underwear industry association, said: "this has something to do with the decentralization of resources and the enterprise's independence." < /p >
< p > "holding together to find a way out" is a common understanding of Yantai underwear enterprises, but how to find a way to effectively break the bottleneck of development is not easy. < /p >
< p > as early as in 2002, Yanbu built an international underwear City. Like other traditional industries in Foshan, such as ceramics and furniture, it has developed an underwear business distribution center which integrates design and development, production and sales. However, due to improper location and no participation in market capitals, the number of underwear manufacturers in the underwear market has been reduced from 200 to more than 20 after the end of the half year rent free period, while lingerie's underwear Innovation Center project has also been stranded. < /p >
< p > the collective brand of "Nanhai Yanbu underwear" is conducive to the promotion and development. However, since the "Yanbu" brand has been registered by individuals, it has been used for 7 years since 2005. It has been used for 7 years. Until March 2012, after many twists and turns, the "South China Sea Salt underwear" collective trademark was finally registered successfully. < /p >
< p > < strong > do < a href= > //www.sjfzxm.com/news/index_q.asp > > e-commerce > /a > unenemy Jiang long < /strong > < /p >
< p > successful registration of collective trademarks has not completely changed the fate of Yanbu underwear industry. Yantai underwear brand has yet to become the first camp of China's underwear brand, but at the same time, the emerging underwear brand has been thrived on the e-commerce platform. A lingerie brand in Zhongshan was founded in 2008 and sold to Taobao in 2009. Sales reached 30 million yuan in the year. In contrast, some business owners still take a wait-and-see attitude toward online sales. < /p >
< p > > as a returnee, "the two generation", Pan Chuwen, general manager of sister flower Underwear Co., Ltd. established an e-commerce sales department in her company in 2010. In 2013, "38" women's day, Pan Chuwen joined the Yantai 27 underwear brands to join the business camp, however, in the second half of the year, "double eleven" promotion, only 10 remaining in the tug of business. < /p >
< p > Pan Chuwen revealed that the sales volume of Yanbu underwear sales line was 50 million to 80 million yuan in 2013. This figure, compared with Yantai's own sales of several billion yuan, is still negligible compared with the number of online underwear manufacturers earning hundreds of millions of dollars. < /p >
< p > < strong > explore new model alliance tree banner < /strong > < /p >
< p > January 6th, the South China Sea Yanbu a href= "//www.sjfzxm.com/news/index_f.asp" > underwear industry < /a > alliance sailing conference held in Dali, "Baotuan" has a new "road map". The industry alliance is an entity company, launched by 14 enterprises in Yanbu underwear industry chain, with a registered capital of 3 million 800 thousand yuan, elected the board of directors of the company, hired professional managers and set up professional teams to operate, providing marketing planning, brand consultation, legal consultation, product testing and other services for the underwear industry. < /p >
< p > it is understood that the construction of Yanbu underwear industry alliance is based on the principles of "industry leading, market operation, enterprise participation and government support". It is a strong alliance to form a community of interests. The goal is to create the six major alliances: brand, standard, capital, R & D, service and marketing. At the sailing conference in January 6th, not only did the Dali town government provide 500 thousand yuan of support funds, but the alliance also signed a bank credit agreement with the Nanhai rural commercial bank and China Everbright Bank Foshan branch, which received more than 11 billion yuan credit line, and horizontal cooperation with accounting firms, lawyers' Affairs Office, communications company, Yanbu vocational technical school, etc., to carry out deep cooperation in professional services such as enterprise services, capital operation, personnel training, e-commerce, information technology and so on. < /p >