Basic Links And Skills Of Children'S Clothing Promotion

< p > now, some a href= "//www.sjfzxm.com/news/index_c.asp" > children's wear shop < /a > operators sigh: Children's wear shop promotion is more and more like the "chicken ribs" of manufacturers and businesses, which is tasteless and abandoned.

Other children's clothing operators immediately said, "but if you don't do sales promotion, you may not even have a chicken bone."

Therefore, in the face of competition, evasion can only wait for death.

Therefore, it is very necessary to do well in the sales promotion of children's clothing stores.

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"P >" now, with the arrival of the "feeling consumption" era, customers' buying habits have changed greatly.

Customers are becoming more and more "arbitrary".

Therefore, careful planning of various forms of children's clothing sales promotion is very important.

Before engaging in promotional activities, children's clothing stores must first identify who they are communicating with, determine what information receivers will disseminate, what information they disseminate and when and where they will be disseminated.

The basic links of children's Clothing promotion include: < /p >

< p > (1) children's clothing shop < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion > /a > first, do a good job of accurate positioning and identify the theme.

In the end is to convey to the customer brand image or reality sales.

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< p > (2) choose the best sales promotion plan.

In addition to careful planning and personnel arrangement, there should be a good plan to arouse the enthusiasm and motivation of everyone in the hearts and minds of every person.

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< p > {3} determines the promotion time of children's clothing shop, and the promotion time is sooner rather than later.

It's best to be three days earlier than the opponent, so as not to be beat by the opponent.

We must seize the opportunity to plan well.

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< p > (4}) create a good atmosphere for children's wear promotion.

For example, POP poster should be colorful, children's shop music should be perfect and stimulate customers' desire to buy.

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< p > (5) preparations for the performance team, vocal equipment and other necessary promotional items.

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< p > (6) to develop a more appropriate sales target and < a href= "//www.sjfzxm.com/news/index_c.asp" > incentive scheme < /a >, discount sales promotion should be obvious, do not make too complicated, make people feel cheaper, the more obvious, so the children's clothing store promotion scheme the greater the probability of success.

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< p > (7) to control the promotion cost of children's clothing store, it is necessary to "adjust measures to suit oneself" so as to achieve better results.

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< p > (8) make the evaluation summary, accumulate experience for the next children's clothing shop promotion activities.

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< p > promotion is an important market operation means to stimulate consumption, but promotion is also a technology. All processes need to be understood. First, the purpose of promotion must be clear.

The same is true for children's Clothing promotion.

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< p > what is the current situation of the children's clothing brand in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

What needs to be emphasized here is that the difference between Chinese children's clothing brands is not so obvious as that of adult clothes, so the actual advertising cooperation mode is < /p >.

< p > promotion advertising advertising mode, children's clothing sales promotion and advertising also plays a decisive role, so before sales promotion to do advertising design problems.

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< p > a successful sales promotion of children's clothing needs a full range of advertising cooperation.

What kind of advertising creativity and expression should be chosen? What kind of media hype should be chosen?

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