Clothing Promotion "Tricks" To Grasp The Consumer Is The Key.

< p > cost Coupons: the price coupon is a price tag that a commercial unit gives to the customer with the advertisement or the product's outer packaging, but its value can only be realized in the store designated by the cost ticket operator.

In general, customers can get a few percent discount on the price by using the coupons, but there is another kind of "automatic payment coupons" that can be converted into currencies after the purchase of the coupons.

At the beginning of 90s, some stores in Beijing began to use coupons, but the scale was far less common than in American stores.

Beijing Seth shopping center has issued a series of "clothing, food and use" series of coupons, the amount of the discount is 20 yuan, 10 yuan and 20 yuan respectively.

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< p > additional trade: additional paction is a short-term price reduction method. Its specific way is to pay customers a certain amount of free goods of the same kind in the paction.

The common language of this method is "buy a few to send several".

Additional pactions are also widely used in fast food restaurants, such as pizza hut in Pizza Hut in Beijing. If guests eat in a quiet time in a prescribed shop, customers can get different free drinks according to different meals.

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In the casinos in Las Vegas, the men in front of the slot machines have already lost to third, which seems to be a critical moment for the casino, because according to their large backstage data, the man is 50% or even more likely to give up the bet at the "fourth tipping point" which is inconsistent with his luck.

So you will see that when the man is faced with third failures or regrets or disheartened, his side will accidentally appear a sexy girl, holding a coffee or red wine coupons, said, "this is a drink for you, sir, you might as well go to the bar next to rest for a while, and then you will have better luck."

The casino won the gamblers' money not only by mathematical probability, but also from how to grasp the weakness of gamblers' greed.

As long as there is a proper way, every gambler is full of "surplus value" and can be "excavated" again.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > discount < /a >: discount means selling goods at a discount to the price of goods. The discount ranges from 5% to 50%. Excessive or too small will cause customers to have doubts about the authenticity of promotional activities.

The discount sign can be posted either outside the shop or at the display location of the discount merchandise.

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< p > kickbacks: rebates to consumers are not realized immediately after consumers buy goods, but need a certain step to complete.

Usually, the logo of the rebate is attached to the package of the product or printed directly on the product's packaging, for example, the rebate mark of the liquor is usually wrapped in the bottle mouth.

After buying a product with a rebate mark, consumers need to send the rebate label back to the manufacturer, and then send the check to the consumer by the manufacturer according to the rebate amount.

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Less than p prize sales: prize sale is one of the most attractive marketing methods, because once consumers win the prize, the value of the prize is very attractive. Many consumers are willing to try this risk free prizes.

In China, the law stipulates that the amount of a single prize can not exceed five thousand yuan.

In addition to the prizes being bought immediately, in order to improve the credibility of the prize sales, the organizers of the raffle generally asked the notary office to supervise the raffle spot and publish the results of the raffle in the larger circulation local newspapers.

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< p > sample: < a href= "//www.sjfzxm.com/news/index_c.asp" > promotion strategy < /a > the meaning of the sample includes two kinds of new products and on-site taste.

Many enterprises are willing to sell small packages of products to consumers to promote products and stimulate purchases when they are introducing new products. If they are food, they simply ask customers to taste them directly in the store.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > on-site demonstration < /a >: the sales promotion method of on-the-spot demonstration is also to enable the customer to quickly understand the characteristics and performance of the product, so as to motivate the customer to purchase the idea.

There are more and more products on the market in Beijing, including steam irons, food processing machines, various cleaning tools and health care products.

Live demonstrations can save a lot of money to introduce the cost of product mailing advertising, and enable customers to experience their environment and get perceptual knowledge.

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< p > competition: there are many ways of competition, but usually the competition of intelligence and knowledge, most of which are related to the products sold by the company or its products.

The prize of the competition is usually in kind, but there are also rewards for free travel.

There are many different places for competition. Enterprises sometimes organize games through TV stations to complete the competition, and distribute the products of the enterprises in TV programs to achieve the purpose of publicizing the enterprises and products.

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< p > Gifts: enterprises can also use some opportunities and occasions to distribute products as gifts, so as to enhance the visibility of enterprises and products.

Of course, sometimes enterprises only spend a small amount of money on the exhibition or other occasions to issue factory name briefcases, handbags and so on, but this is also a very economical way to expand the visibility of enterprises.

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P: fairs: exhibitions and exhibitions are one of the most popular business activities in recent years.

The price of the fairs will be slightly lower than the retail price when the products are directly sold by the manufacturer.

Because most of the consumers attending the exhibition have the desire to buy cheap goods, if the level of sales is higher, the sales volume of the manufacturers can reach a fair level.

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