27-28 March, China Fashion Forum Is About To Start.

< p > 27-28 March, the nineteenth China a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a" forum will be unveiled at Beijing China hotel.

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At present, the garment industry in China has evolved from the product era to the consumption era. The development of the Internet and the popularity of the electricity supplier have given consumers more choices. For enterprises, only concerned about products and products are no longer meeting the needs of this era. On this basis, paying attention to consumers, paying attention to what they want and providing them with what they want easily is the most powerful link in the competition of clothing products.

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< p > this China clothing forum has put forward the theme of "Transformation: Rebuilding consumption connection", focusing on the great changes in the retail market in the mobile Internet era, discussing the new challenges faced by the domestic traditional garment enterprises in the new situation and the new problems that need to be solved urgently, and discussing the new trend of consumption and the new rules of the retail market, bringing the new thinking of Internet thinking to reshape the traditional clothing retail industry, all of which are aimed at better connecting and connecting the relationship with consumers.

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Diesel co founders Adriano Goldschmied, Vivienne Westwood global operations director Giuseppe Aragoni, Bally global creative director, Graeme Fidler, global design director, Lin Gufang, the future trend observer and strategy, "strategy", "P", "design", "British" marketing strategy expert, and so on. World class brand and design master will be on the same platform with cultural commentator, Taiwan architecture master Xia Zhu nine, Chinese garden master Ye Fang, "magazine" magazine publisher, and other well-known cultural people. Together with the leaders of many Chinese fashion brands at the scene, through sharing the experience and wisdom of brand practice, we will make suggestions for Chinese clothing brands to better approach consumers and satisfy their wishes. < p > in this media forum,

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< p > < strong > unauthorized use of media and mobile terminals < /strong > /p >

< p > Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. < /p >

< p > now our customers have changed a lot. For example, we have spent a lot of time on micro-blog and WeChat. We seldom go shopping. We prefer to enjoy a quiet and unique way.

This also presents us with a new challenge.

I think we must have our own APP and mobile terminals to push customers in time.

Every brand is from the media.

How to do it from the media? How to achieve the ideal state of communication from the media is a very important thing for fashion brands.

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< p > < strong > each channel diverts corresponding goods < /strong > < /p >.

< p > Luo Yonghui, chairman of Limited by Share Ltd, "/p".

< p > 2013, we are constantly adjusting.

In the most heated e-commerce business, we have made significant progress.

Then we entered the exhibition system, which was mainly made up of 50 percent off.

And then enter Tmall, which is almost 60 percent off.

Finally, enter vip.com again.

We constantly control and divert the corresponding items according to the year of the goods and the discount of sales.

Therefore, our market is very clear, which ensures the normal circulation of goods in various channels, as well as the price bands of various channels.

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< p > < strong > satisfying consumer demand is basically < /strong > < /p >.

< p > Hu Qiming, Guangzhou gage < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > chairman of the limited company /p >

Last year, everyone was talking about O2O. In the final analysis, the essence of P is to return to the essence of business. It is to do well in its products and services, and to satisfy the public's consumption values.

How to use the Internet to do business well? What businesses and brands need to do is pay more attention to where the consumers are. What are the needs of consumers? If the brand can meet the needs of consumers, the service of the brand is good for the consumers, and the brand is competitive.

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< p > < strong > understanding fashion through art. < /strong > < /p >

< p > Li Feiyue, general manager of Shenzhen blue blue wardrobe Clothing Co., Ltd. < /p >

By P, by 2013, we obviously felt that if we wanted to impress consumers, we could not rely on products alone.

How to enter the hearts of consumers is the key.

Therefore, one of our biggest attempts is to awaken consumers' recognition of fashion through some forms of art.

One thing to do in 2014 is called "the experience of living art".

We are not eager to expand in business. We will concentrate more on studying the inner feelings of customers.

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< p > < strong > collection data accurate analysis < /strong > < /p >

< p > Fang Jianhua, chairman of Guangzhou Humei Garments Co., Ltd. < /p >

< p > traditional clothing enterprises can not control the information of terminal consumers.

But under the Internet channel, we can control all consumers' data and analyze the data of these consumers.

Now, Yin man has nearly 2 million 500 thousand members. In the 2 million 500 thousand members, we have done a good job of customer segmentation.

Using these data models, we can analyze what customers like to buy in our stores. When we recommend the next batch of products, we will recommend corresponding products for their preferences.

This is what we do to serve the old customers, playing a very crucial role.

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< p > < strong > all directional Internet thinking < /strong > /p >

< p > Xia Guoxin, chairman of Shenzhen Gus clothing Limited by Share Ltd, < /p >

"P > People's lifestyle has changed, and fashion has changed. Now it's the way people live, turning to" a href= "//www.sjfzxm.com/news/index_c.asp" Internet "/a and mobile phones.

With this wave, enterprises must also change, and the thinking of enterprises must also change.

Enterprises must think about all problems with the Internet thinking. If you can't keep up with them, they will be eliminated.

This kind of Internet thinking includes company management, marketing, customer maintenance and sales.

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