Meibang Full Brand Integrated Store Welcomes Customers And Launches O2O Mode In An All-Round Way

Yesterday, listed company Metersbonway Group Co., Ltd. (hereinafter referred to as Meibang) opened the world's first full brand integrated store in Chongqing. When interviewed by reporters, Zhou Chengjian, the chairman of Meibang, said that this marked the group's full launch of the O2O (online to offline) model. "In the future, we will increase our penetration in second and third tier cities. Only in Chongqing, Sichuan, Xinjiang and other places, we plan to open 30 to 50 O2O full brand experience stores this year."

　　 The first full brand integrated store settled in Chongqing

Zhou Chengjian revealed that Meibang has implemented the O2O mode in its stores since October last year, and has launched 6 experience stores in Chengdu, Hangzhou, Guangzhou and other places so far. "We invested nearly 10 million yuan in Chongqing to build Brand integration store Is the upgraded version 2.0 of the experience store. " Zhou Chengjian revealed that the world's first all brand Meibang integrated store opened in Chongqing yesterday, with a total area of more than 4000 square meters, including its four brands Meters bonwe, ME&CITY, ME&CITY KIDS and Moomoo. Each floor of the store is equipped with a fashion matching interactive device. Consumers only need to scan the barcode of clothes, and the device will give matching suggestions; At the same time, the shop assistants are also equipped with IPADs, and consumers can enter the cloud payment system of IPAD after purchasing, and pay through Alipay or WeChat. "In addition, if the goods purchased by consumers are short of color and code, they can also send orders online to other stores and deliver them home."

　　 Fully start O2O mode

"At present, the clothing industry is facing great challenges, and adapting to the Internet and serving consumers more accurately is an important opportunity to win." Zhou Chengjian told reporters that according to the plan of Meibang, in 2014, there will be 100 stores under the O2O model, including 30 to 50 O2O full brand experience stores in Chongqing, Sichuan, Xinjiang and other places this year. In the next three years, this model will cover 1000 stores. In the future, Meibang's O2O strategy will eventually be upgraded to version 3.0. At that time, the Group's more than 5000 stores will break the limitations of information islands and solve the problem of information asymmetry faced by traditional business models. At that time, all stores will be fully connected through APP and other systems.

　 depth

Transformation and upgrading to

Main melody of domestic service enterprises

"Behind Meibang's high-profile transformation of O2O, it has a lot to do with the overall downturn of the clothing industry." Lu Zhenwang, an e-commerce observer, pointed out yesterday that recently, the 2013 annual reports released by brands such as Li Ning, Anta, Tebu, PEAK, 361Du and China Trends showed that the revenue of six major sports brands in China fell last year without exception, However, the decline has narrowed compared with 2012. For Meibang, it also faces great challenges.

In Lu Zhenwang's view, Meibang has made full efforts O2O The purpose is to give full play to the role of mobile Internet, realize interaction with consumers, and attract more young consumers, which will certainly help the transformation and upgrading of traditional clothing enterprises and improve market share. From the current industry situation, transformation and upgrading has become the main theme of the development of domestic clothing brands.

　　 How service enterprises break through with O2O

Clothing enterprises should attach importance to the creation of offline environment.

2 Garment enterprises should attach importance to mobile e-commerce and mobile end investment, so as to increase the share and proportion of mobile online shopping.

3 Service enterprises should attach importance to big data, and realize the integration of online and offline members by improving the management ability of members.