Holiday Promotion Avoids Repetition

< p > < strong > Festival promotion theme, relying on < a href= "//www.sjfzxm.com/news/index_c.asp > brand spirit < /a > /strong > /p >

< p > Holiday promotion is often regarded as a special means for enterprises to rush sales, paying more attention to its actual effect, that is, focusing on sales promotion, and more is a short-term behavior.

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< p > but from the overall operation of enterprises, holiday promotion is also a part of the specific operation of enterprises, and also bears the role of achieving the strategic objectives of enterprises.

On the whole, brand spirit is the core of enterprise management, and business operation is carried out around the core of brand.

Of course, holiday promotion is no exception.

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< p >, therefore, < a href= "//www.sjfzxm.com/news/index_c.asp" > Festival Promotion < /a > must focus on the spirit of brand.

More importantly, the product function can be similar, but brand spirit is often unable to learn from other enterprises, it is accumulated in the long-term development of enterprises, that is, brand spirit often has a distinct uniqueness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

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< p > strong > Holiday promotion, < a href= "//www.sjfzxm.com/news/index_c.asp" > system planning < /a > more importantly < /strong > /p >

< p > generally speaking, some enterprises have strong guerrilla character and randomness in festival promotion, and the annual planning is not strong.

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< p > of course, some small and medium-sized enterprises can make use of their flexibility and decision-making centralization to succeed in special events. However, the lack of annual systematic promotion can often fail to form resultant force, which leads consumers to not recognize the continuity and unity of the brand.

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< p > < strong > Festival Promotion, first clarify the purpose < /strong > < /p >.

< p > generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

In order to recommend new products to consumers just before the holidays, some enterprises often bind sales with old products. For example, when Jinliufu launched the six happy homes, it was bound up with the Jinliufu products, that is, to buy six lucky people to buy six lucky ones.

Of course, we can also use the main old product as a form of gift.

The key is to understand the purpose. Only in this way can the holiday promotion get twice the result with half the effort.

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