French Brands Dominate Luxury Market

According to the French echo magazine quoted 15 well-known brand management consultants Interbrand data reported that in the world's top 15 brands of luxury brands, the French brand has a very significant advantage in value, Italy has 6 brands to occupy the quantitative advantage.

Louis Weedon, France's brand value is as high as 16 billion 700 million euros, accounting for nearly 30% of the total value of the world's 15 largest luxury brands.

Louis Weedon and 4 other French brands account for 53% of the total value of the 15 major brands, while 6 of Italy's brands account for 28%.

The top 15 luxury brands were Louis Weedon (France), Gucci (Italy), Chanel (France), Rolex (Switzerland), Hermes (France), Cartire (France), Tiffany (USA), Prada (Italy), Ferrari (Italy), Italy (Italy), China (UK), France (France), Switzerland (Switzerland), Italy (Italy), Ferragamo (Italy).

This is the first time that Interbrand has launched the global luxury brand value list. Its criteria include real and potential revenue, influence, price gap, brand loyalty, product management procedures, and internationalization.

According to these standards, Ferrari became the only auto brand on the list, and Rolls-Royce was not selected for lack of specific financial data.

Yang Jing: responsible editor: