Home Textile Enterprises Attach Importance To 4P Marketing Theory.

< p > > nowadays a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textiles < /a > industry is developing rapidly and its scale is growing. Many enterprises pay more and more attention to the marketing links of products, and more and more thoughts on how to sell products are becoming more and more thorough. More and more home textile enterprises begin to attach importance to and apply the famous 4P marketing theory.

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The theory of < p > 4P was born in the United States in the 1960s. It means that market demand is more or less affected by the so-called "marketing variables" or "marketing elements" at a certain level.

In order to achieve the desired market reaction, we must combine these elements effectively, so as to meet the market demand and maximize profits.

After these elements are combined, they can be generally classified into 4 categories: product (Product), price (Price), channel (Place) and promotion (Promotion), that is, the famous 4P marketing theory.

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< p > < < a href= > //www.sjfzxm.com/news/index_s.asp > > 4P marketing < /a > theory to analyze the home textile industry, it is not difficult to find some links still have some problems.

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< p > Product (Product): Nowadays, home textile enterprises have greatly improved their product quality, their functions are becoming more and more perfect, production processes are becoming more and more sophisticated, styles are becoming more diversified and personalized, and the added value of products is also getting higher and higher.

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< p > retail price (Price): the retail price of home textile products is generally high. This situation will make consumers alert from the very beginning and bring difficulty to home textile marketing.

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< p > channel (Place): because home textiles are generally large and difficult to pport, they can only be sold by home textile city and self owned stores, resulting in a relatively simple distribution channel.

It is precisely because of this characteristic that the cost of home textile distribution channels is also very expensive. In the next year, the rent is at least 4.5 million yuan, which brings heavy pressure to the development of home textile enterprises.

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< p > promotion (Promotion): Home Textile promotional activities mainly focus on weekends and some important holidays from the point of time. From the point of view of sales promotion, it mainly depends on various media for advertising. The cost is not large. The target group is not targeted. From the point of view of sales promotion, basically discount is the main reason, which makes it easier for consumers to feel that the price of home textile retail is not high.

Promotion is an important link in the process of home textile marketing. If it is still so monotonous and no novelty, the sale of home textile products is bound to have no qualitative breakthrough.

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< p > in addition, with the rapid development of the Internet, the home textile industry has not yet developed rapidly with the help of technology, mostly in the online exhibition hall. This can only play a role in promoting simple publicity, but not as a marketing tool in the real sense.

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< p > > therefore, < a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Enterprise < /a > in addition to the traditional channels of home textile stores and self owned stores, we must establish a wider network distribution channel, because only the network distribution channels can enter every household, so that the promotion, sale and service of home textiles are always and everywhere. Only in this way can consumers who have rigid purchase demand can be found, so that they can find their own needs on the Internet, and experience all kinds of home textile products in the brand.

As a supplement to traditional channels, this is the network distribution channel needed by the home textile industry.

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