"You From The Stars" Or Rekindle Chinese Brand Consumption

< p > "is there a red shirt that Gianna Jun wears?" in the store of "a (C e LINE)", the French brand of "a" href= "//www.sjfzxm.com/news/index_c.asp" > Dalian < /a >, the young women who came to consult were in an endless stream.

They held a smart phone in their hands and showed the clerk the clothes Gianna Jun had worn in the play.

< /p >

< p > Korean TV drama "you from the stars", tells the story of the love of the earth's Aliens (Kim Su Hyon) and the popular actors (Gianna Jun).

The play has more than 2 billion internet hits in China.

In the show, clothing, accessories and even lipstick color and other brand information quickly spread throughout China through micro-blog.

< /p >

< p > for example, the silver shoes of Gianna Jun's "a href=" //www.sjfzxm.com/news/index_c.asp "shoe" brand < /a > Jimmy Choo are set out in episode 2-4.

First, it was sold out in Korea and China, and stores in Dubai, Europe and the United States were sold out in the Middle East.

Because Chinese female tourists are also buying this shoe at the above tourist destinations.

< /p >

Pierre Dennis, Chief Executive Officer (CEO) of P > Jimmy Choo, feels incredible.

So the brand Hongkong branch made a diagram of the characters in the play and explained Denis's mysterious market demand meticulously.

"Increase production!" Denis decided on the spot to re produce shoes that had been discontinued.

< /p >

< p > Kim Su Hyon, a hero often carries a backpack in the play, is also selling well.

Manufacturer Samsonite (Samsonite) reduced the order to delivery time by 15 days to 45 days in order to speed up the supply to stores.

In 2014, sales of the product in Asia are expected to reach two times the original plan to 60 million US dollars.

< /p >

< p > us Bain (Bain &Company) said that the market size of China's < a href= "//www.sjfzxm.com/news/index_c.asp" > advanced brand < /a > is about 2 trillion yen (RMB 122 billion 800 million yuan) per year, but China's frugal order in the autumn of 2012 led to the hard struggle of foreign advanced brands.

Because of this, this "Korean wave special needs" is a good news for senior Brand Company.

And more importantly, people understand that China's brand consumption still contains enormous business opportunities.

< /p >