Department Store Promotion In Disguised Form Promotes "Closed House Purchase Meeting"

After "P", following the new tricks such as "free", "a href=" //www.sjfzxm.com/news/index_c.asp "group buying" /a "and so on, Fuzhou department store has launched a" closed house purchase meeting ".

Yesterday, reporters learned that in half a month, two department stores in Fuzhou have launched the "closing of employees' purchase sessions", but in fact, they are not limited to internal staff, but include VIP customers, not even VIP.

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< p > the industry indicated that the so-called < a href= "//www.sjfzxm.com/news/index_c.asp" > the employee's internal purchasing Committee < /a > is no different from the promotion war. The threshold is low, and the gimmicks are the majority. In fact, they play the psychological tactics of "freshness" and "distance feeling".

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< p > < strong > the threshold of employees' purchase will drop again and again < /strong > < /p >

< p > generally speaking, the internal purchase meeting is only for internal staff.

But this year, the ocean group has launched the international ocean shopping center and Ocean Street store in Fuzhou in the past half a month.

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< p > May 20th, oceanic world launched the special purchasing meeting of Fuzhou group staff of oceanic group, promising "exclusive customization of employees, the biggest strength of the year".

But on the same day, "temporary" employees were suddenly recruited, indicating that the VIP guests could take part in the purchase of the VIP card through the special permission of the store manager.

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< p > then, this Friday, the East East Street store will launch the first "a href=" //www.sjfzxm.com/news/index_c.asp "member purchase Festival < /a >. The closing time is up to one day, and the threshold limit set is even more alarming.

In addition to all the internal staff level salesmen of Fuzhou San Jia store in Dayang department store, with the admission of the number plates, the VIP customers of the ocean department store can enter the tickets with the price of 1 yuan, or purchase tickets directly at the price of 5 yuan at the price of $5.

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< p > for this, the relevant people at Dayang East Street store said that customers and internal employees enjoy the same preferential treatment. Some products discount is very low, sacrificing profits in order to maintain and develop VIP customers.

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< p > "the threshold is low, the closure of the library is nothing but a gimmick."

The industry said that the purpose is obvious, that is, in order to attract more passenger flow to increase sales and reduce inventory.

However, if only part of the discount products are low, consumers will feel better about shopping malls when they arrive at the scene.

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< p > < strong > the psychological tactics of playing "welcome to return but refuse" is < /strong > < /p >.

< p > for customers such as "full reduction" and "full delivery", customers have already had a sense of fatigue, and the internal purchase association is aimed at the discount of their employees. Ordinary customers feel that they have a sense of distance, and think that the "staff price" will definitely exceed the actual benefits, so they will be more crowded.

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< p > indeed, last month, the site of the employees' purchase meeting launched by oceanic world attracted many tourists.

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< p > "the first minute of closing, 500 people came in, and the turnover amounted to 100 thousand yuan."

Oceanic world stakeholders revealed that the turnover was 500 thousand yuan per hour.

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< p > let's not talk about whether the data is reliable or not. In the non weekend period, the shopping malls can be crowded with people. Indeed, the business has reached the goal of promoting sales.

However, the industry said, in a sense, the "buying and refusing" gesture is actually a psychological tactic in marketing.

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"P >" Fuzhou department store "has also launched the employees' internal shopping Association, and the East hundred East Street store has launched the employee's purchase meeting during the whole night of the anniversary celebration. However, the staff will issue welfare vouchers in addition, some activities are only directed at the internal staff, and the number is limited.

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