What Changes Will Take Place In Shopping Centres?

< p > the closed loop of capital flow < a href= "//www.sjfzxm.com" > technology < /a > is no longer an obstacle. The rapid development of logistics technology has provided a good offline basis for all channel shopping centers.

When commodity flows return to maturity with the maturity of technology, the all channel shopping center seems to be close to us, though this process is bound to be accompanied by hardships.

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< p > over the past ten years, the growth rate of offline shopping centers is around 23%, far greater than that of retailers. At the same time, shopping websites represented by Tmall, Jingdong and Dangdang rise at a rate of nearly 100%, and develop from the self purchase joint mode to the platform structure.

These trends all mean the arrival of a new era of all channel shopping centers.

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< p > > therefore, we can boldly predict that the shopping center on the offline line of the next 5-10 years will be integrated into a mainstream channel for future consumption, representing the trend and trend of purchasing power, consumer behavior and the preferred choice of categories. The value of the final creation will account for 70%-80% of the total retail sales of consumer goods.

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What changes will take place in the shopping center? < p > the Jiuzhou vision has summed up the five trends of change after years of retail a href= "//www.sjfzxm.com" > commercial < /a > Consulting experience and insight.

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< p > trend, the function of shopping center will change from simple shopping to platform and place, which will affect the change of profit mode of shopping center.

The core profit points of online shopping centers include three aspects: management fees, sales distribution and advertising media charging.

On the contrary, although the pition from the pure rent mode to the deduction mode has become increasingly obvious, the rental income is still the core revenue source.

But the third part of the online profit point has not yet been fully formed online.

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< p > trend two, under the offline shopping center's < a href= "//www.sjfzxm.com/news/index_s.asp" > assets < /a > attributes become increasingly prominent, pactions will become more active, and the era of big capital management will come out.

Unlike foreign countries, China's real estate is dominated by developers.

The development mode of the developers is mainly bank loans.

With the adjustment of macro financial policy in recent years, the cost of developers' capital is getting higher and higher, and the capital chain is becoming more and more intense.

The traditional mode of "cash flow and rolling assets" has been challenged, and the liquidity of the property itself has become a key indicator. Therefore, asset pactions will grow in large scale in the next 3-5 years.

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< p > trend three, the management of shopping centers will return to the source, pursue the rate of return on investment, maximize the value of shopping centers, and optimize operation and portfolio management.

When the model of "cash flow rolling assets" meets more challenges, the liquidity of assets is becoming more and more important, and the arrival of the era of large-scale asset paction will make the asset price return to the rational return, the price of asset paction will slowly return to the asset value level, that is, the asset price will be removed from the water and return to the EBITDA rate of return.

EBIDTA return rate is directly related to investment.

The return of shopping center management also means that the investment of shopping centers tends to be rational.

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< p > trend four, the trend of intelligent development of shopping centers is almost inevitable. It will become a favorable weapon for the new round of competition in shopping centers.

With the use of sensor technology similar to the ibeacon Internet of things, it can increase the store shopping experience of consumers, increase the purchase conversion rate of consumers in shopping centers, and can also greatly reduce energy consumption through sensor technology.

The opening of the software platform will change the structure of the shopping center LAN. The software based on the mobile Internet open platform will be able to connect with WeChat, micro-blog, App and Web, and the application of big data will become a reality.

With the input of software and hardware, retail channel management of shopping centers gradually becomes possible from dreams.

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< p > trend five, the whole channel < a href= "//www.sjfzxm.com/news/index_s.asp" > shopping center < /a > is the future.

With the development of intelligence, information flow can become a closed loop.

The closed-loop technology of capital flow is no longer an obstacle. In recent years, the rapid development of logistics technology has provided a good baseline for the development of all channel shopping centers.

When the commodity flow comes back to maturity with the maturity of technology, the all channel shopping center seems to be close to us, though this process will inevitably be accompanied by hardships.

But what we can foresee is that the competition of shopping mall's all channel mode has already begun. In the future, we may say: "we don't care whether online or offline sales increase or decrease, but we have increased or reduced all channels."

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