Brand Electric Providers Face Transformation Confusion

Here world clothing shoes The Xiaobian of the hat net is a brand crisis that everyone introduces, and the public electricity providers enter the market under the high profile.

Facing the increasingly fierce market competition, not only the pressure of traditional enterprises is so great, but also the brand electric providers are facing the confusion of transformation. Because of the rapid development of mobile Internet, the word "Internet thinking" is no longer important.

In the past few years, in the face of the great temptation of the role of the Internet platform, many companies struggling in the traditional industries have been testing the water e-business in order to establish a network marketing channel. Today, in the face of increasingly fierce market competition, not only the pressure of traditional enterprises, but also the brand electric business is also facing the confusion of transformation. Because of the rapid development of mobile Internet, the word "Internet thinking" is no longer important. The important thing is that its "play has changed".

"Internet brand It's a form of time, and ultimately, whether you are a brand or your product, you can provide consumers with value is the most important thing. At the end of the 2014 brand business (Haishu) summit, Xu Lei, founder of the diamond bird, is no exception.

It is understood that since last year, the impact of traditional brands, platform policy support is not, and operating costs continue to take higher factors. Once the Internet brand has been developing to a certain scale, it has encountered the bottleneck of development. Especially, there is less and less space for the vertical e-commerce brand with no capital advantage and no product influence.

McDonald's bag is one of the most influential network original brands. At the brand electric business summit, the wheat bag CEO Qiu Yudong introduced the key node from the establishment of the wheat bag to the crisis. In 2008, the wheat bag was set up, and the sales amount was 1 million. In 2009, it entered the Taobao mall, sold 10 million, completed the A round financing. In 2010, it built its own official website, completed the B and C financing, and the sales volume was 200 million; in 2011, the total channel layout, sales volume was 500 million yuan, and the official network business accounted for 55%.

By 2012, Online retailers In the face of the crisis, the problems of high inventory, low efficiency of products, serious homogenization of brands, low input output and so on began to attack businesses with deep roots.