The First Intangible Cultural Heritage Forum Was Held In Beijing

On July 4, 2014, the theme was "China is beautiful" Seven cards The first Intangible Cultural Heritage Forum was held in Beijing. Zhang Bing, Deputy Director of the Department of Intangible Cultural Heritage Protection of the Ministry of Culture, Li Dangqi, Chairman of China Fashion Designers Association, Xu Yiyi, Member of the National Intangible Cultural Heritage Protection Expert Committee, Lu Xiaobo, Dean of the Academy of Fine Arts of Tsinghua University, Hong Bingwen, Executive Vice President of Qipai Group and other leaders and guests attended the forum. The leading brand of men's wear in China, Seven Brands announced at the Summit Forum Tsinghua University The new phase of cooperation aims to continue to protect intangible cultural heritage, start a new journey of intangible cultural heritage, and preserve and carry forward more traditional Chinese skills.

From left to right are Professor Lu Xiaobo, Professor Li Dangqi, Deputy Director Zhang Bing, Executive Vice President Hong Bingwen, Professor Lv Pintian and Professor Xu Yiyi

Renewal Ceremony of Qipai Intangible Cultural Heritage Research and Protection Fund

To protect Chinese traditional skills, seven cards are at the forefront

As a national element Men's wear brand , walk in the forefront of "intangible cultural heritage" protection, let "intangible cultural heritage" with the charm and charm of traditional Chinese art treasures, become the unique beautiful scenery in the fashion world.

As early as 2008, Qipai Group joined hands with the Arts and Science Research Center of Tsinghua University to set up the "Qipai Intangible Culture Research and Protection Fund", and jointly launched the research work for five years by jointly participating in intangible cultural heritage research with famous universities. During the five years of research, Qipai and Tsinghua University Intangible Cultural Heritage Research and Protection Fund have achieved fruitful results, supporting a total of 60 intangible heritage research projects across 35 regions of the country, covering Chinese traditional handicrafts, national culture, national clothing and other fields.

The ribbon cutting ceremony of the fifth anniversary achievement exhibition of the Seventh Brand Intangible Cultural Heritage

China is the United States Seven Brand Activates Civilization with Fashion

Qipai, together with Tsinghua University, set up a fund for research and protection of intangible cultural heritage to protect national culture, draw on the essence of Chinese costume culture and integrate profound traditional cultural elements into Qipai. Qipai has provided support for such projects as "Research and Application of Zen Culture, Happiness Culture, Happiness Culture, Twelve Zodiac Culture, Ancient Ink Culture, and Folk Zodiac Culture in Contemporary Men's Wear", and successfully applied the research results to the R&D and design of clothing. The blue and white porcelain standing collar dress worn by flag raisers for the 2008 Beijing Olympic Games was designed and produced by the Seven Brand Group. Qipai combines the connotation and concept of intangible cultural heritage into the brand, increases the cultural added value of Qipai products, and makes the world feel "China is the beauty" through Qipai.

The seven brand Chinese collar red label series, adhering to China's profound cultural heritage, has become a typical representative of the ingenious combination of intangible cultural heritage elements and modern fashion sense. Changdu Tibetan metal craft is used for the production of men's formal buttons and decorative cuffs of shirts; Using the weaving process of fabrics for reference, develop the partial decoration process of cutting velvet and embroidery fabrics for making senior men's clothing; The fine integration of the forging process of Tibetan statues in Gama in the production of accessories reflects the strong Chinese style of Qipai.

To activate civilization with fashion, Qipai draws skills and inspiration from the research achievements of intangible cultural heritage, combines cultural connotation with clothing design, and revitalizes the achievements of intangible cultural heritage again, transforming them into the beauty of modern fashion.

Research and Transform the Seventh Brand to Turn Intangible Cultural Heritage into Fashion Scenery

Nowadays, "intangible cultural heritage" has become a popular word and is getting closer and closer in the public's view. Qipai uses the market mechanism to promote the protection and prosperity of intangible cultural heritage from the perspective of corporate social responsibility. In the journey of "intangible cultural heritage" protection, intangible cultural heritage is not an empty slogan, nor is it so simple to invest money. It is more about research and transformation, integrating the essence of culture into modern fashion, and using it for today is the greatest value.