Hua Tang Mall Closed Shop Sale Staged "Dirty Card" Show

< p > < strong > "miscellaneous" occupy the mall < /strong > /p >

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > women's wear brand > /a > chain counters. They are labeled "sunset red" labels for the sale of middle-aged and elderly clothing. The original underwear counters are removed and replaced by flower cars selling twenty or thirty yuan a piece of close fitting clothing.

Many consumers are picking up the "last resort" on the two floor of the North Court store, which is closed in August 31st.

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< p > reporter visited yesterday in Hua Tang Bei yuan store. Although it was Monday, there were still many customers in the mall. Most of the counters in the shop were occupied by temporary brands made of red paper and sold mainly in middle and old aged clothing.

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< p > reporter saw in a "sunset red" counter that the price of the coat is 50 yuan, and the dress has 100 yuan and 150 yuan two kinds of price.

In another special store called "new Yizhou", knitted sweater is 198 yuan, and the price of the dress is 398 yuan.

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< p > the above brand guide tells reporters that these brands are "factory direct selling", and there are no stores in other shopping malls.

"We signed a short rent contract with this hall for more than three months until we closed it."

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< p > < strong > original brand is less than a href= "//www.sjfzxm.com/news/index_c.asp" > discount < /a > /strong > /p >

< p > outside the short rental brand, Okaso, COEY, Honeys, La Natsu Bell, ONLY and other famous brands are also sold in the store.

However, according to the shopping guide, the promotion and price of the store are the same as those of other shops, but the styles are slightly different.

"There are almost no new models. The old ones were two or three years ago."

A consumer who bought goods in the euro area special sale area said.

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< p > women's wear brand Honeys takes 58 yuan, 98 yuan a price sale, attracting many consumers.

But Honeys, a shopping guide in Xicheng District, told reporters that the price of the same commodity is basically uniform in all stores, and the price will not be lower because a shop is about to close.

"Some people may explain that moving these goods is also a cost, but in fact, the density of stores in Beijing is so large that the logistics cost of pferring goods is not high."

The shopping guide says that sometimes brands will concentrate their inventory on the stores that are closing down and carry out low price clearance.

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< p > during the reporter's visit, some consumers said, "because we are closing the shop soon, let's see if there are any cheap things".

This mentality of "picking up the cheap" is also being used by retailers.

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"P", according to people familiar with the matter, the "closed shop sale" of shopping malls has become an excellent way for some brands to dump goods.

"Compared with the end of season sales or other promotions, the reason for closing shop is more likely to be believed to be a" real promotion ", thus creating more sales.

However, because the price system of large chain brands is relatively strict, and the store density is large, and the logistics cost is not high, it is generally not a low price promotion to break the price system because of the closing of a shopping mall.

"This is not only a matter of cost, but also affects the overall brand image.

So many brands will soon pull out after they know that the mall is closing.

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< p > < strong > closed shop acceleration > a href= "//www.sjfzxm.com/news/index_c.asp" > pformation < /a > /strong > /p >

< p > less than two months from Wangjing store, the North Court shop of the halls shopping center announced that it will call the curtain on next month.

After unloading the "burden", the Beijing District of Hua Tang shopping mall will carry the remaining 7 stores to light.

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< p > reporters learned that Imai Makoto, general manager of the pfer from Ito Yang Wah Tang in Chengdu to Beijing Hua Tang Yang Hua Tang, readjusted the Beijing market pformation strategy.

Beijing Hua Tang Yang Hua Tang will break the barriers of past clothing, residence and food separate operation and pform to thematic stores.

Imai Makoto will also give up the idea of low price management of the general manager of Beijing Hua Tang Yang Hua Tang.

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< p > up to now, the total operating performance of Beijing Hua Tang Yang Hua Tang store is far different from that of Ito's Chengdu Yat Tung hall, and this gap has not decreased.

According to the relevant person in charge of Beijing Hua Tang Yang Hua Tang, the operation of the hall in Beijing market is very serious and we must accelerate the pace of reform.

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