Men'S Clothing Industry Encountered Winter, Card Nu Di Road Profit Decline

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< > hat net" Xiaobian to introduce the men's clothing collectively cold, card Nu Di road in the first half of the profit down 8.

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< p > < strong > listed company < /strong > /p >

"P" recently, card NDI road announced its 2014 semi annual performance notice amendment notice, half year profit is expected to decline by 60%-80% compared with the same period last year.

As soon as the news came out, the price of card Nu Di road fell, and it closed at a bare headed line on the same day, a decrease of 2.71%.

Men's clothing, including the card slave Road, is cold, which has nothing to do with the past reliance on opening stores to boost sales and reconstructing channels for mobile Internet.

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< p > < strong > the expansion cost of new store is increasing rapidly < /strong > < /p >

< p > in addition to the terminal < a href= "//www.sjfzxm.com/news/index_s.asp" > the retail market < /a > has not yet recovered, the card slave road in the amendment notice to reduce the revenue of another reason is attributed to: "the new and old business expenses increase, the new performance growth point is not fully released."

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< p > the increase of new and old business expenses is the bitter fruit that the card road has been swallowed for several years. By the end of last year, the total number of stores in card slave road has increased from 318 to 531, which has increased by nearly 7.

The resulting increase in store decoration costs, staff salaries and welfare benefits eventually surpassed the increase in operating income, making it difficult to maintain the profit scale of the card slave road.

Quarterly reports showed that the sales cost of card slave road in the first quarter of this year increased by 63.04% over the same period last year.

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< p > in order to find a new way, last year, card slave road set up a senior customization team.

By the end of last year, the customized business did not achieve the original annual performance target. For this reason, the explanation given in the annual report by card slave road is: "the customization business is still in the incubation period."

In the first quarter, the statement was not mentioned.

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< p > for this reason, a person in charge of a senior custom-made enterprise in Guangzhou also revealed that some of its customers were from the government, such as the annual dress worship, but since the 8 regulations, there has been no government order this year.

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< p > < strong > men's clothing industry encountered cold winter < /strong > < /p >

The decline in the performance of "P" card nundi road is not a case: it is the same as the wedding bird of the men's clothing industry. This year's half year profit is expected to fluctuate between the same level and the decrease of 20%. In addition, Busen shares adjusted its decline in net profit from 50% to 380% to 410% in its revised semi annual report.

With the date of official disclosure of semi annual report approaching, < a href= "//www.sjfzxm.com/news/index_f.asp" > men's wear > /a > industry profits decline is a foregone conclusion.

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< p > men's clothing industry's blood flow and pestle can not do without the depression of the industry environment.

In its 2013 annual report, card slave road said frankly that in recent years, the traditional department store channels that men's clothing sales depend on are facing challenges such as the decline of passenger flow, the homogenization of competition and frequent promotion activities. However, the O 2O mode that has fallen from the sky in the mobile Internet era has remolded the ecology of terminal retail business.

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