Location Factor Analysis Of Wuxi Hang Lung Plaza

< p > < a href= "http://? Www.sjfzxm.com/news/index_c.asp" > geographical location < /a >: Wuxi Heng Lung Plaza is located at level 5, which is similar to Nanjing West Road Heng lung and City Heng lung, with an area of nearly 120 thousand square meters.

Wuxi Heng Long is located in the middle of the people's road, next to Wuxi's most important commercial street, Zhongshan Road.

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< p > competition: as Wuxi's location is dominated by high-end luxury goods, its main competitors are only two. The first two hundred companies and the big Eastern Department store are different from each other. They do not compare here. They only want to add a sentence to Su Ning's life Square: they do badly, even fail to pass the most basic investment, wasting such a good location.

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< p > Greater East < a href= "http:// www.sjfzxm.com/news/index_c.asp" > department store format < /a > and Ji'nan Ginza main store are all luxury goods plus traditional department stores, and the first eight hundred companion can be said to be the most powerful rival of Hang Lung, the main luxury goods, the overall architectural design is outstanding, the popularity is pretty good, and sales in 2013 are 2 billion 250 million.

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< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > Heng Long < /a > competition in Wuxi. The good reason is that Wuxi has strong purchasing power as a whole and the private economy is well-developed. The bad factor is that the first eight hundred companies have excellent strength and deep foundation, and Huarun the Mixc is also about to open.

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< p > business status: since the opening of Wuxi Hang Lung (September 16, 2013), my research is for reference only. There may be some changes in the future.

In a nutshell, popularity is acceptable. Compared to Wuxi, the private sector in Shenyang is more developed than in Shenyang and Ji'nan, and the purchasing power is stronger.

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< p > people are also better at accepting luxury goods and high-end shopping centers. So in the long run, I believe that Wuxi will be better than Shenyang. Recently, Apple has decided to open direct retail stores in Hang Lung, which will certainly enhance passenger flow for Hang Lung.

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Geographical location: Tianjin Hang Lung Plaza is not yet fully open, so I just want to say some details about my investigation of Tianjin market. P

Tianjin Heng Lung Plaza has a total area of 152 thousand and 800 square meters. Its biggest feature is the length of 380 meters. The square is 6 stories high. The official publicity map is just like a carp. It looks like a giant carrier.

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< p > its location is excellent. It is located at the intersection of Heping Road and Binjiang Road in the core business street. It is diagonally with the most famous veteran Department Store in Tianjin. The daily traffic volume of the peace road business circle is between 40-60 000 and the holiday peak can reach 80-100. The popularity of this business circle needs no more words. This position is rated A+.

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< p > competition: from the perspective of competition, the commercial form of the department store is obviously aging. The business district is in urgent need of a new shopping mall like Heng lung. So the competition condition is also A+ level. The only question is what will be the effect of Hang Lung's operation? In addition, how can the 380 meters long shopping center be designed to make the shopping mall move best? < /p >

< p > Shanghai Hang Lung Plaza: Shanghai as the headquarters of Hang Lung in the mainland, I think there is no need to say anything more, either Nanjing West Road's Hang Lung (3 billion 800 million) or Xujiahui's Hong Kong Heng Long (3 billion 900 million). Its geographical location and business status are all A+ level.

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