Commercial Holiday "Ramadan Sprint" Ignites Global Business Opportunities

< p > the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

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In P, July 29th, Moslem ushered in the 3 day of Eid al Fitr, marking the end of Ramadan.

Ramadan is the holy month of Islam. In the past, at this time of year, business in the Islamic region was going into a low season, whether food or clothing would enter a downturn.

But now, more businesses are choosing to take the initiative to celebrate the holiday and launch special products or promotional activities to attract Muslims to spend holidays.

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< p > < strong > commercialized Holiday > /strong > /p >

Every year, the ninth month of the Islamic calendar is Ramadan. Every month, every day, the P is fasting all the Muslims except for patients, pregnant women, lactating women, young children and people who set foot on the road before sunrise.

This is regarded by Muslims as the most sacred, joyful and honourable month of the year.

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Today, the period from the beginning of Ramadan to the end of Eid al Fitr is not only a Muslim holiday, but also an important business opportunity to stimulate consumption in the Middle East, South Asia and other Islamic regions. P

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< p > a large number of billboards related to Ramadan are found everywhere in some big cities in the Middle East and South Asian countries.

The UAE fashion boutique Sauce has launched a jewel decorated Ramadan theme handbag. The slogan of luxury watch brand MontBlanc is "celebrating Ramadan with gifts". Some of Dubai's boutiques also launched the Ramadan theme T-shirt.

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In June, the American fashion brand DKNY launched the new Ramadan series, P.

Subsequently, the series of products appeared in various stores in the Gulf region.

In order to better comply with the aesthetic standards of consumers in the Middle East market, DKNY specifically invited the famous "a target=" _blank "href=" //www.sjfzxm.com/ from Dubai, "designer /a" and "celebrity Tamara Al Gabbani" as the design of the Ramadan series clothing operator, and as a model, it was interpreted in person.

Tamara Al Gabbani has an extraordinary influence in the Middle East market. She not only owns the designer brand of the same name, but also the fashion icon of the world, and writes columns for many fashion magazines.

Her own Turkey style robe, which was launched during Ramadan, is the most expensive one, which sells for $550. Despite this, the series is still sold out in the first week of Ramadan.

Tamara Al Gabbani said she was pleased to see DKNY ventured to launch Ramadan products, including more conservative styles such as loose skirts.

As a fashion brand in the US, DKNY moves to the Middle East consumers for its recognition of Ramadan culture.

As a matter of fact, the clothing that is specifically designed for this purpose is not quite in line with its brand style, so it can be seen that this brand attaches great importance to the Middle East market and shows full sincerity.

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< p > the annual Ramadan coincides with the "summer discount" period in the global retail market. More and more businesses are bundling and selling Ramadan products with summer discounts.

The Jakarta Post said Ramadan has become the best month for local shopping centres and other places.

People buy new clothes in order to celebrate festivals.

Ramadan is a month of controlling desire, but the reality is that more people spend much more time than usual on festivals.

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< p > the Dubai festival of the United Arab Emirates and the retail authority said that in Dubai, whether in shops or restaurants, the business hours during Ramadan will be extended, not only for the convenience of local Muslims, but also for tourists to attract tourists in Arabia.

"More than 6000 shopping malls in Dubai offer attractive discounts up to 75% during this period.

Visitors can experience not only the special Muslim culture during Ramadan, but also the most valuable consumption experience.

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< p > < strong > beyond the Middle East is also crazy > /strong > /p >

< p > Ramadan business opportunities are not exclusive to the Middle East market. As more and more wealthy people in the middle east go shopping in Europe, other countries also get huge business profits during Ramadan.

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< p > Britain can be said to be the biggest beneficiary of European countries.

Every year before and after Ramadan, London has ushered in the most powerful shopping group, from the dazzling Harold (Harrods) department store to the dazzling diamond street, the Middle East tycoons are everywhere.

They buy gorgeous a target= "_blank" href= "//www.sjfzxm.com/" in London, including costumes, /a, luxury brand bags and even luxury cars such as Rolls-Royce.

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Less than P, the retailer's surge in performance during this period is called Ramadan rush.

They said that the wealthy Arabs who came to Britain to spend their summer holidays created a huge profit and fast-growing consumer market before Ramadan.

Another consumption boom is Eid al Fitr. Eid means that the end of Ramadan and people no longer need fasting. They prefer to celebrate in the form of consumption.

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"P," a spokesman for Harold department store said: "usually in the Ramadan, Islamists will restrain all kinds of desires to carry out spiritual practice.

The Moslem consumers we receive are mainly from the Middle East countries before Ramadan, or after the end of Ramadan, that is, Eid al Fitr.

What they prefer is brand name jewellery and clothing.

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"London is the most popular place for tourists in the Middle East in Europe," says Gordon Clark, manager of Global Blue, Swiss retail research institute. "P is almost their second home."

The company estimated that in July last year (Zhai Yueqian), London's retail sales surged by 60% over the previous year.

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At the same time, British official data show that the number of Middle East tourists ranked only nineteenth last year, but their consumption ranked second, which amounted to 888 million pounds, or about 1 billion 500 million US dollars, P.

Clark added: "Kuwaiti is the largest consumer group, and they averaged 1340 pounds in London every year before Ramadan."

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"The luxury retailers who work with us will bring out some special products before the Ramadan, such as the launch of limited edition handbags by Dior, and the exclusive service of LV and LV," said Myf Ryan, the marketing manager of P shopping mall in London.

As one of the largest shopping malls in Europe, Westfield shopping center has hired Arabic shopping guide and private shopping assistant to meet the needs of Middle East customers.

In addition, they also provide "free hands, free shopping" services, which are accompanied by private shopping guides to accompany consumers, and when consumers leave, the products they buy are packaged together and sent to the car.

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In other global cities such as Paris and New York, P has also gained huge business profits during Ramadan.

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P Sabiha, co-founder of the American Muslim Consumer Federation, said: "the purchasing power of American Muslims is around us $100 billion.

Even some of Starbucks's coffee shops extend their business hours in order to take care of the fast Muslim.

I believe that businessmen have come to realize that Muslims are a group with strong consumption power.

Muslims in the United States often receive higher education, and are very affluent, paying attention to fashion, so they are a consumer group that can not be ignored.

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< p > "Arabia Business News" pointed out that in the month after Eid al Fitr, "a href=" //www.sjfzxm.com/news/index_p.asp "Middle East" /a "will continue to consume.

Generally speaking, consumers spend about 30%~35% of their monthly income during this period.

Most of their consumption is spent on clothing, gifts and delicacies.

Therefore, global businesses from the United States to the United Kingdom to Arabia will make good use of the peak of consumption.

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