Semir Clothing And Children'S Wear Revenue Increased By 31%

Clothing announced in August 26th semi annual report, despite the decline in casual wear income, but children's clothing business continued to improve significantly, to help the company's overall performance to maintain growth.

In the first half of 2014, Semir's clothing revenue reached 2 billion 932 million yuan, of which the main business income was 2 billion 896 million yuan, an increase of 7.35% over the same period last year, mainly due to the rapid growth of children's clothing, and the main revenue was 1 billion 172 million yuan, an increase of 30.90% over the same period last year.

Semir's clothing brand Barbara, brand awareness and market share ranks first in China's children's wear industry.

Besides Barbara brand,

Apparel has introduced Minibalabala and dream brand in the field of children's business, acting as the Sarabanda brand.

Semir apparel said that in the aspect of children's business, it will further accelerate the pformation of channels, promote the development of shopping centers, open mushroom shops, reduce the cost of channels, increase efficiency, strengthen product research and development input, build expert teams, support product research and development, upgrade products, actively implement multi brand strategy, and further extend children's education, culture and entertainment to create children's career clusters.

In July of this year,

The clothing announced that, with the paction price of 102 million 200 thousand yuan, the 70% stake of Yu Han Shanghai held by Ruiqi group, Yu Han Shanghai and its subsidiaries have launched child education business in China through buyout of "genius baby" brand and related intellectual property rights.