Eleven Long Holidays, Shanghai Stores Start Marketing Campaigns.

From now until October 7th,

An exhibition of interactive public welfare photography will be held at Zhengda square.

Reporters learned yesterday that Nanjing road new world city this year, "eleven" golden week launched "you consumption, I pay" - 5 million yuan bonus big release, millions of delicious red packets distribution activities, in order to increase the attractiveness of the department store customers.

The first eight hundred friends this year passed the commodity selection and grading gifts on line, the WeChat platform super value rush and surprise award, to create a one-stop holiday happy world for customers.

Promotion of shopping malls opens the curtain

From today until October 7th, the new world city will open the happy Taobao season.

Continuation of the accumulation point marketing, 190 yuan for 500 points, the lowest 3.8 fold.

As one of the marketing activities of the new world's national day this year, the new world will give a prize of about 5 million yuan during the event.

Consumers only need to buy 200 yuan to participate in the activities of "you pay, I pay", and will produce 500 lucky people every day.

New world stakeholders said that in order to prevent customers from winning the lottery, in addition to the winning number on the electronic screen, the WeChat query function was added closely, so long as the WeChat public account of the "new world city" was concerned, customers could find out whether they had won the prize or not.

The new world has also relaxed the time of awarding, and all those who won the prize will be effective before the end of October 7th.

It is reported that the new world city is also working with Taobao mobile catering service platform - "Amoy dot" this year, to launch the "million food red packet distribution" campaign, using online preferences to drain customers to offline.

Consumers in the new world city to open up APP click "shake", that is, the opportunity to get 20 yuan red packets, can be paid in the activity restaurant, buy vouchers directly offset.

In order to cope with the possible large passenger flow, the new world city will open a green channel this year.

"The 9 floor set up a centralized cashier office, specializing in all kinds of consumer cards."

During the "eleven" golden week, consumers will be able to participate in the five class gifts of the shopping mall on the day of the first eight hundred partners holding a single invoice on the same day, buying a category a merchandise for 880 yuan, and selling B products for more than 4380 yuan.

In the activity of "online super value merchandise rush", selected brand goods will launch "WeChat exclusive price" in the mall mall, concern about the official WeChat service number of the first eight hundred partner, participate in WeChat's "play Dai garden" game, and have the chance to win iPhone6.

Shopping festival activities focus on experience

Minhang Shopping Festival is being held for a month in 2014.

The Minhang Shopping Festival has been going on for several years.

"Activities", the government has a strong sense of leadership, and the public feels generally.

At the beginning of this year, the Minhang District economic and Trade Commission has made clear that the market should be handed over to the market.

Li Li, deputy director of the Minhang District economic and Trade Commission, told reporters that the shopping festival was entrusted to a cultural planning company to operate.

Although the activities of the various commercial enterprises as the main body, but the overall packaging and publicity, and through the related theme activities series of different business circles.

They also launched a special new media platform for Shopping Festival - "excellent living Minhang", gathering resources on line and offline.

From the specific shopping festival activities, the characteristics of experience is quite obvious.

For example, the highlight of the Minhang Shopping Festival is the classic animation exhibition of Shanghai art film studio in the mall of Kate, Qibao shopping mall.

In addition to the puppet show, there are nearly 200 precious original manuscripts on display.

After visiting the exhibition, you can find all kinds of derivatives in the surrounding sales area, from the limited edition of the subway card with the classic image of beauty to a sold out Collector's edition of the Hakkas commemorative stamp album, from the black cat sheriff's doll to the rabbit's Tao Tao pat table. Many souvenirs allow visitors to bring home memories of childhood.

As one of the main activities of the 2014 Shanghai Shopping Festival, the Bailian central shopping plaza will hold 2014 Shangrao local famous and excellent products (Shanghai) exhibition during the national day.

24 leading enterprises of agricultural industrialization in the state level and above of Shangrao have brought a large number of Shangrao green (organic) products such as bean flavor Bao, wild dried fish and camellia oil to participate in the exhibition.

Good fun turns around

In order to welcome the National Day holiday, the Shanghai Guojin center shopping mall in Lujiazui business district (called IFC shopping mall) is invited to the famous cartoon image Snoopy.

Snoopy and her sister Baer wear 35 sets of famous international designer classics, including Si Lin (Celine), Fendi (Fendi), Giorgio Armani (Giorgio Armani), Chlo (Chlo), Givenchy (Givenchy), Pierre Balmain (Pierre Balmain), and Parisi (Balenciaga), to show the fashionable charm of the most fashionable puppy in history.

Some of the exhibits have been exhibited at Le Louvre Museum, France.

Previously, the 8 meter tall giant Snoopy balloon has been unveiled during the Mid Autumn Festival. It is the second chapter of the 65th anniversary exhibition of Snoopy peanut cartoon family in IFC shopping mall. Besides the 35 fashion Snoopy, Aaron Kwok, Coco Lee, Angela Chang, Wu Chun and so on, the "most tidal statue" designed by the 9 performing arts stars will also meet with the people of Shanghai.

From today until October 7th, Shanghai's Zhengda square will join hands with the big child care website baby tree to hold the exhibition of interactive public welfare photography.

This event is particularly associated with the charity sale of the tenants and Meng family in the museum. The proceeds will be used to support the special children's education in Pudong supplementary school.

Xujiahui business circle takes the theme of "beautiful Xu Jia Hui" as the theme, and carries out a series of theme activities such as "beautiful Xuhui", "green home" and "converging laughter".

It is reported that during the golden week, the Xujiahui business circle will take the "bull run Shanghai" large-scale city public art exhibition Xuhui special exhibition, Shanghai's first show 4D light car body show, creative street art and "beautiful impression" street painting as the "beautiful Xuhui" the three main scenes, presenting the 65th anniversary of the founding of new China.

In addition, the business circle has prepared colorful and interactive activities such as "green home, environmental protection experience", "beautiful moment, beautiful Xuhui" and "converging laughter and enjoying life".

According to the briefing, today, more than 30 "green babies" who are dressed in "beautiful Xujiahui" T-shirt will be driving the "green dream" of China through the low-carbon and environmentally-friendly dynamic balancing car.

Continuous participation in environmental protection for 7 days, more opportunities to bring the low-carbon balance car home.