Nike Releases The Story Behind The Golden Poison Front

When Neymar was a 12 year old boy obsessed with football in Brazil's coastal city, Santos, he painted his football shoes golden. Today, Nike has launched a stunning brand new golden version of the The Nike Hypervenom boots for the Brazil star, helping him fight for the next summer football event until next season.

At the beginning of 2013, Neymar unveiled in Rio. Poison front "(the HypervenomPhantom)" helped him and Brazil win the Confederations Cup.

"When we met Neymar, he told us that when he was 12 years old, he painted his sneakers golden, because he had always wanted a pair of golden football shoes, but he could not find them anyway. Inspired by this, we think it is a good time to launch a pair of shoes like this for him this summer. Dennis Deco Vecchi, director of Nike football design, said.

"The biggest challenge is to make the gold look perfect. We worked closely with Neymar to restore the color of his childhood boots to the maximum extent possible. Both of us are very satisfied with the final design and can't wait to see the first show at the stadium.

This special edition of "the Hypervenom Phantom" has a unique design detail on the insole - a gold spray paint tank and a poison front sneaker pattern showing the story behind the design.

Nike football design team designed a "poison front" football shoes by observing the changing trend of forward players in today's football match.

The emergence of Nike's poison front is a response to the development trend of football matches. Players want to be faster, not just the speed of running, but also the faster handling of balls in narrow space. They want to create opportunities that do not exist. "Poison front" was designed to help more forwards create more fleeting opportunities in the penalty area against the faster defensive players on the court today. De Covic said.

　　 NIKESKIN Shoe upper

The design team believes that this new product must be a revolutionary innovation in the way shoes are made. "Generally speaking, a new sneaker will focus on improving comfort, shoe material, soles and tacks. The "poison front" sneakers have adopted a completely new solution in the above aspects. De Covic said. The poison front vamp adopts the new NIKESKIN system. NIKESKIN uses soft mesh material and polyurethane film to add Nike Conditions All Technology (ACC Conditions). ACC technology ensures that football shoes have the same control over football under wet or dry conditions.

De Covic added: "the mesh material makes the shoes have extraordinary comfort and touch. The players hope that we can create a sneaker that feels close to barefoot football, and the use of net will bring us closer. Nike ACC technology can keep the mesh surface dry, but it will not reduce the flexibility and comfort of the shoes, so it will not affect the performance and design intention of the shoes.

　　 Perfect shoe last and outsole

"Poison front" also adopted a brand new shoe last. This shoe last focuses on removing embedded materials, making feet closer to the ground and football.

　　 Nike In collaboration with several world top foot doctors, a new first step to create a separation of the forefoot from the outsole is a key step that helps players get rid of their defenders. The effect can be seen in the concave part of the forefoot, which can help the first metatarsal bone to start quickly, and this part determines the reaction time of foot starting.

The bottom of the outsole is made of compression nylon, which makes the soles lighter and faster in response, and helps to convey power and lightness. The structure and length of the studs are carefully designed so that the soles can be quickly grabbed and activated more quickly. All design innovations help players create space faster than before.