Brazil Footwear Association Expects Footwear Exports To Grow In 2015

"We expect that the export of footwear industry in Brazil may increase, but the domestic market should maintain the same level of stability as 2014."

Heitor Klein, chairman of Brazil Footwear Association, stressed in an interview at the forty-second international shoe leather products and accessories exhibition held in St Paul.

According to Klein, the depreciation of Brazil's currency against the US dollar is one of the main factors to enhance the competitiveness of Brazil's footwear industry.

He predicted that 2015 will be the best opportunity for Brazil shoe industry to expand overseas, and exports will become the main target of the whole industry.

In December 2014, Brazil's footwear exports increased by 10% compared to the same period last year, creating a total foreign exchange earnings of US $119 million.

However, in the whole year of 2014, the total number of footwear exports in Brazil was 130 million pairs, with a total value of 1 billion 67 million, down 2.6% from the same period last year.

Despite a 5.4% increase in sales, the average price decline of the product has affected revenue growth.

In order to boost exports,

Footwear Association and Brazil

The Investment Promotion Council signed a cooperation agreement.

The Brazil trade and Investment Promotion Council will invest $10 million 700 thousand between 2015 and 2016, and the association will invest $4 million 900 thousand.

The two sides will jointly promote the marketing of Brazil's domestic brands overseas.

The United States, Mexico, Columbia, Germany, the United Arab Emirates, China and Russia will all be the main target markets for Brazil's footwear industry.

If Brazil's domestic market sales and exports continue to grow steadily, Klein believes that Brazil's footwear industry will maintain a stable level of employment.

"If the domestic market consumption remains stable and exports can grow, Brazil

The number of employees can not only maintain a stable level, but also increase. "

Klein emphasized that the total number of direct employment created by the footwear industry in Brazil is 255 thousand.

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Persuading these bosses can get the resources of these bosses, and the brand can enter the local market.

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