Domestic Luxury Market Needs To Be Standardized

Do you have to buy hundreds of thousands of dollars to buy genuine LV? It's much more expensive to buy in the exclusive stores. How can you buy affordable products at the same time, and buy the benefits? As the world's largest consumer of luxury goods, Chinese consumers often suffer from "trying to buy a product".

The "luxury appraiser" industry came into being under this background.

Nowadays, in Shanghai, many young people who pursue fashion will regularly sign up for all kinds of "sharing sessions" about luxury goods, and give them a lesson as Li Na, a veteran luxury appraiser.

"This occupation is relatively unfamiliar in China, and it is just emerging.

But in countries such as Japan and South Korea, luxury appraisal has formed a very mature industry chain, and Li Na, who is also the Secretary General of Japan's luxury Exchange Promotion Association, believes that "luxury appraisal" will become a hot new career just like the "red wine tasting" ten years ago.

"The main duty of luxury appraisers is to distinguish the true and false of luxury goods. Because they have learned a lot of professional knowledge and have long practice training, it is more reliable than the identification of ordinary people. In Japan, the appraisal report from the appraiser can be recognized by relevant departments." Li Na told reporters that he had studied the master of fashion design in Japan, and during that period, the leather bags and clothing of luxury brands were deeply studied.

It is reported that there is no training course for luxury appraisers in China, and there is no relevant certification system.

"In Japan, if you want to get the certificate of a luxury appraiser, the lowest threshold is that you must pass the qualification test and have more than one year's experience in the second hand luxury store. Of course, if you want to become an intermediate appraiser, you need 3 to 5 years of relevant work experience," Li Na said. Luxury appraisers also have systematic grading. The junior appraisers are proficient in handbag identification, while the intermediate appraisers are proficient.

And the identification of the watch, the senior appraiser can also identify the authenticity of the high grade jewellery.

Li Na believes that an excellent luxury appraiser should have enough knowledge of the brand, have a strong reserve, and have a large amount of physical experience. At the same time, we should also understand the update of fake technology. "These three aspects are indispensable."

"General identification of luxury goods can be judged from these aspects: materials, hardware, sewing, LOGO, painting and accessories, etc., of course, if trained appraisers have higher requirements," Li Na said.

A three year old

The appraiser said that people often asked him to identify some luxury pictures by micro-blog WeChat. When he was identified as a fake, the other side would constantly ask where to identify it. "This is very good.

General buyers will no longer ask questions when I say the details are not easy to disclose, and the sellers will keep asking, he wants to know these details and then improve them.

"

A survey of consumers wishing to buy luxury goods in the north of Beijing revealed that 60% of the respondents in Beijing indicated that they needed to cash in their luxury goods. 34% of the respondents showed willingness to buy, and the willingness to sell far exceeded their willingness to buy.

Some analysts believe that this is due to the most obvious effect of the "gift economy" of luxury goods in the first tier cities, and that the central anti-corruption efforts have intensified so that many luxuries become idle goods and need to be resold.

Although private capital has smelled business opportunities in this potential market, many luxury brands do not buy the results of these "private appraisal".

"Because there is no special department management and the third party authoritative appraisal bodies, the identification results of the folk luxury appraisers are not legal, and can only be used as supplementary evidence." Li Na said that the domestic luxury appraisal market needs to be standardized.