Large Brand Clothing Chain Store Decoration Strategy

Chain store decoration has gone through the trend of training, chain store decoration has been increasingly valued.

In the early days, the clothing chain stores used ten or twenty years' decorations once a year, but only five to seven years in 80s. Over the past two years, more and more shopkeepers have been adopting incremental methods.

In the concept of clothing store packaging, it is a change to use planned and progressive partition decoration to reduce the cost of decoration.

But at the same time, clothing is becoming more and more important.

Under the high quality design, the cost is increased relatively.

This trend was first created by Zara, that is, the distribution of popular products with the space planning of high ranking stores.

In addition, because of the increasingly stringent safety regulations, the cost of construction has continued to rise.

Over the past year, the two major trends of clothing stores have been the addition of large flagship stores, and the return of color to clothing stores to replace the minimalist style that has been popular for many years.

Today's clothing store design, apart from the emphasis on bright colors, broad grounds, and exquisite leisure space and dynamic facilities planning, and posters, video screens are also full of them.

There are few innovations in furniture shape, quality and display.

Whether it is a popular shop or a top store, it is almost impossible to resist this trend of color as a shop.

One of the techniques of brand style.

For example, Japan's Comme des Garcons takes scarlet as its main color in the Rue du Faubourg-Saint-Honor clothing store in Paris boutique Street; the ceiling of the Morgan flagship store on Champs Elysees is also large red; Energie red coloured shops are bright red and yellow and pink.

Mandarina Duck's clothing store is designed with yellow and light blue collocation, while Celio Sport takes orange as the keynote.

Large clothing store with spacious space

Citadium, Burton, Forum des Halles shopping center in Paris, Mango, Bercy Andaska, Diesel in Tokyo, Kooka on the left bank of Seine River, Miu Miu, and so on, and so on, all call for "big".

Not only the actual size of the clothing store is large, but also various spatial plans are used to make consumers feel a sense of spacious.

For example, the Citadium wide entrance space, two sets of pparent escalators that can see internal parts are set up, and Kooka and BMango clothing stores emphasize the spacious and comfortable movements of consumers, and there will be no crowding in H&M clothes.

However, under this trend of space, the interest rate per square meter of each shop is greatly reduced.