The Collaboration Is Dynamic And Platform Based Collaboration.

C2B business supply chain is different from manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. Its core idea is that consumers decide on your marketing form, sales situation, product definition, service definition, production rhythm, and carry out wave and forced transmission in one link of the business chain.

Therefore, this kind of Pattern Push pull combined with the Internet era of production mode and operation thinking is a self-organizing, self-adaptive, dynamic combination, borderless ecological chain, more and more supply and demand interaction, more and more participation, and the boundaries are becoming more and more blurred. For example, Haier has successfully decomposed into more than 2000 Chr (34) self-organization (self). Management team Chr (34), it operates in the following way: employees can collect consumer opinions from the Internet. Market information The idea of new product characteristics is formed.

Once the idea is approved by the management, employees can organize and manage their own team to carry out the project. The employee should also try to persuade other members of product designers, R & D engineers and marketing experts to join them, and the team members will share the profits that are ultimately obtained.

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According to the insiders, behind the "heterosexual marketing", the women's shoes and clothing market is constantly rising. Whether it's traditional sporting goods brand, new sports brand or fast fashion brand, almost simultaneously, women's consumption ability has been improved.

This can be felt in Luo Shaoqiang's speech at Q2014's annual marketing conference. "With the increasing social status of women, their concern for themselves and their internal and external demands are constantly improving. Fashion has become the focus of competition for women's market. In order to meet the increasing demand of customers, we are leading fashion through more styles. At present, Q designs more than 30000 new shoes in one year, from which 1800 models are introduced to the market. On the other hand, we launch the fashion collocation Handbook for every customer, and regularly invite the stylist to go to the store to provide tailored collocation for customers. Moreover, we have also launched the male vision to interpret the marketing methods of women's fashion, which will become the marketing focus of Q's several regional market development. Luo Shaoqiang said.

In fact, the warming up of women's sports market has also led the major sporting goods giants to incorporate women's marketing into their market strategy. This is the case with Anta, the first sports brand in China. As early as 2009, Anta signed Jankovic and Zheng Jie's female tennis girls. This is the starting point of the high fashion sport of tennis, which promotes Anta's penetration in the women's sports market. Over the years, Anta has once again hit the market for women's sports. This strategy is continuing and deepening.

"With the development of economy and the improvement of living standards, women's concept of fashion and healthy lifestyles is also improving. This will further release the great potential of women's market segments. This is a consumer who occupies half of the population. From their physiological functions to psychological motives, they are quite different from the traditional market patterns. Therefore, the consumption demand that focuses on women's characteristics is also coming out. Zhang Tao, vice president of Anta, said.