New Bai Lun Signed The Brazilian National Team.

Now, because of the emergence of New Balance, people are beginning to re examine the level of football in Panama.

New Balance, famous for its running shoes, began working with the Panama football team.

In March 31st, New Balance announced the signing of the Panama football national team to replace the Italy sports brand Lotto to become the Jersey sponsor of the South American national team.

"We are very pleased to announce this message, and it is a great honor to sponsor this team."

Richard Wright, chief executive of New Balance football product, said.

New Balance chose to sponsor the Panama national team. Richard Wright explained: "we have seen that Panama has won the gold cup of the Americas three times in the past, and it has shown the rising strength of the team in the Brazil World Cup qualifying match.

This young team, like New Balance, is attacking the football field which was not the best football team before. I am looking forward to our success in the future.

"Although New Balance has been involved in soccer products for a short time in the late 1990s, the return to the football field is still regarded as a brand new start.

Subsequently, Pedro, chairman of the Panama Football Association, also expressed the same view: "we are a young national team full of football ambitions. We hope to cooperate with the same young New Balance football products to realize their potential."

In the June U20 World Cup, Panama will be unveiled for the first time in its new sponsors' jersey.

Panama's national football team is only sixty-first in the world (the FIFA's March 12th national team), which is not a brilliant football player, but the sponsorship contract is of great significance to New Balance.

In addition to the strategic alignment between the two, this is the first national football team signed by the brand, that is to say, Panama will be the first team in the green field to play in the New Balance.

"We want to become the third sports brand in the world, we must enter the football field, and sign enough football clubs and national teams."

Richard Wright said signing Panama is an important step for the brand to enter the football world. It is likely to be the beginning of the signing of a large number of national teams.

Before that, to enter the world

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A global club sponsorship program was set up early this year.

The Premier League Liverpool, the Premier League Storck City, the Japanese J League bird habitat sandstone, the Portuguese super Oporto and the Spanish Sai villa, these club teams have successively been named by New Balance.

The most notable point is that in February, it signed a contract of 6 years with 300 million pounds (2 billion 780 million yuan) for Liverpool.

In order to get the best football match in the world and get a share in the green field, New Balance's shot is quite generous.

At the same time, New Balance also announced the signing of ten football.

It includes Aaron Ramsay, Adnan Januzai, Vincent Kompani, Samir Nasri, Marvin Fellaini, Tim Cahill, Alvaro Negredo, Alvaro Negredo, J.

Among them, there are no shortage of big players in major football league matches, including the new Australian Cahill who has just joined Shanghai greenbelt.

Therefore, New Balance, which has not officially released football shoes and jerseys, has attracted worldwide attention in the first place in the football market.

Of course, this is far from enough. Then, in mid March, New Balance released its first football advertisement.

This brand new advertisement is based on the simple "NBFootball". The newly signed football stars are all involved.

In the film, the players showed their modern visual style with the confidence of rock and roll in the spotlight.

"We hope to convey a message through advertising films, that is, New Balance's attitude and belief in football.

Our athletes are encouraged to move forward, competitive and fearless at all times, which is beyond 90 minutes of hard work and perseverance.

New Balance football global brand leader Kenny McAllen explains.