Furla Will Focus On Opening New Stores

In mid April, the headquarters was set up for many years.

Furla in Bologna moved its headquarters to "Palazzo Furla" in the center of Milan, located on Berchet street, and also has subsidiaries in New York, Tokyo and Hongkong.

Furla's CEO Eraldo Poletto said at the conference that the company will have big moves in 2015: its investment in marketing has increased to three times as much as it used to be, and continued to open more new stores in more strategic areas.

Italy light luxury leather brand Furla reported 2014 sales of 262 million euros, compared with 228 million euros in 2013, an increase of 14.9% over the same period, according to the constant exchange rate calculated up 18% over the same period.

In the past four years, Furla

The cumulative increase of 74%.

Among them, the sales increase (+14.9%) in 2014 was much higher than that in 2013 (+7%).

According to US media reports, Furla 2014

As follows:

The contribution rate of Italy's market is 20%, while the rest 80% come from the international market, of which 30% come from EMEA (except Italy, Europe, Middle East and Africa), 23% from Japan, 16% from the Asia Pacific region, and 9% from the United States.

Its products are sold in 100 countries, and there are 398 stores, of which 180 Direct stores account for 60% of total sales.

There are more than 1100 outlets in multi brand stores (Multi-BrandStores) and Department stores (Stores stores).

Furla did not publish the results in accordance with the regional results, nor did it disclose more details. It only said: "according to comparable caliber, sales of direct outlets increased by two digits."

Because of the strengthening of the retail network construction, overseas development is very fast.

Last year, Furla opened nearly 60 new stores in strategic locations. Recently, flagship stores in Fifth Avenue, New York, have been launched.