Advantage Management Of Buying And Selling Promotion

This kind of promotion is mainly about how to attract, promote and achieve sales through gifts.

How to choose a more favorable gift for the product depends on what promotion goal it wants to achieve.

1, the gifts of love and black gifts can be used to give consumers more and more favorite items as gifts. This will enhance consumer's awareness of consumption, such as buying electric appliances for women consumers, and sending razors for male consumers.

2, on the brocade, fancy gifts are presented by giving gifts, which makes the products more perfect, more comfortable and more satisfactory in use and operation, so as to achieve the promotional effect of icing on the cake, such as air conditioning to send air conditioning cover, buy Audio to send leisure beach chairs, etc.

3, the gift of the Dragon painting is a gift.

The use is directly related to the product.

Achieve the role of finishing the finishing touches.

By giving away a gift, the use of the product is more convenient.

Such as buying cooker, mobile phone, telephone, electric water heater, shower and shower.

4, the gift of the wind and the steering should rely on a social hot spot or consumer hot spot to enhance consumer's attention and recognition to brands and products, such as Valentine's day also to send roses, mid autumn festival to send moon cakes and so on.

5, Fox and tiger style.

Obviously, it is obvious that the advantages of their brands or products are not strong enough to find a more influential, relevant and driving product as a gift and stand on the shoulders of others to promote sales.

This is mostly used for the promotion of new brands or new products and new functions.

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Dr. Nell nodding, a famous American education expert, wrote a book "learning to care: another mode of education".

The theme of this book is "care".

In the preface, the author said, "caring and caring are the basic needs of mankind."

Care is a way of greeting and helping others. It is a sincere feeling from the heart.

Let's look at the concept of care in communication. It involves three aspects:

Once I bought a book in Hongkong, the book was very thick. When I got it, a clerk came over and said, "do you like this book?" I said, "yes."

"I'll help you get the counter."

Then he helped me take the book to the counter.

It means you can empty your hands and pick up other books here.

I said, "thank you!" for a moment, I saw second books that were considered good. He came again and asked, "do you like this book?" I said, "yes."

"I'll help you get the counter."

In this way, six or seven books were unknowingly taken.

When I went to check out, he seemed to feel that I was worried (because I was on board in Hongkong) and said, "it doesn't matter, sir. I'll help you carry it to the plane, and you can continue to buy something else."

Tell me when you want to board the plane, and I'll carry it for you. "

Actually, it was not so far from the bookstore to the entrance to the airport, but he said that he had noticed you.

If he doesn't care, he holds a book in his left hand and holds a copy in his right hand. No one will buy third books.

This is his concern for customers. He is very concerned about the situation and difficulties of customers.

When employees work in a company and sometimes their days are not very good, will you notice their needs and inconveniences? According to the survey, 20% of the world's IT people suffer from depression, which is caused by too much pressure.

Now that we know this possibility, what should a supervisor do? Let's look at an American lens:

In the American IT world, when employees work until night, the boss will send a massage therapist to help them massage.

And people who know science and technology usually do not like to talk, so they hope they can bring toys to the company.

Many people think that older people can't play with toys, which is wrong.

People often like to play with mobile phones. In fact, this is a concept of toys, but not dolls.

People in science and engineering speak less, and people are less sensitive. If he can't play with toys and collect something he loves, he will be under pressure.

So American companies allow employees to put their toys in the office, allowing employees to put carpets and slippers in the office, allowing employees to vent in the basement.

This is to understand his needs and inconveniences.

Once I lived in Zi Guang Yuan Hotel in Shenzhen. When I entered, I found a card on the pillow.

Wrote:

The bed decorations of this hotel are all down products. If you are sensitive to the down products, please dial the extension number * * *, the housekeeping department will change other bedding accessories for you.

This card is very good for putting up such a notice for customers whose skin is very sensitive.

This is called concern.

So communication is concerned about the concerns of others, the needs of others, and the pain of others.