How To Locate The Brand Clothing Store?

When you decide to start

In the early days of a shop, it is often impossible to get away from time, place, and people.

At the beginning of the shop, a comprehensive survey of the selected locations was made to understand the population density and popularity of the area.

Six site selection criteria are described below.

1, convenient pportation.

Near the main station, or in

A street within 20 minutes' walk.

Choosing which side is more conducive to business, it is necessary to observe pedestrian flow on both sides of the road and take the side with more pedestrians as the best.

2, close to the place where people gather.

Such as theaters, cinemas, parks and other entertainment places, or nearby large factories and offices, this aspect can attract pedestrians and pedestrians, on the other hand, it is easy for customers to remember the location of the shop.

3, choice

Increase faster.

The development of enterprises, residential areas and municipalities will bring more customers to the shops and make them more potential for development.

4, choose one side with fewer cross streets or obstacles.

Many times, pedestrians want to cross the road, so they concentrate on avoiding vehicles or other pedestrians and pedestrians, ignoring the shops on one side.

5, select the area that spontaneously forms certain market.

In a long-term operation, a market in some street will spontaneously form a "centralized market" for the sale of certain commodities. It has proved that for those shops that run durable goods, they can attract customers if they can concentrate on a certain location or block.

Because people think of this place when they think of buying something.

6, choose address according to the content of operation.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people in crowded places, such as health care stores and elderly service centers, which are suitable for remote and quiet places.

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If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

So, what are the characteristics of excellent men's wear shop addresses?

(1) the urban central area is generally a commercial center and downtown area, with frequent commercial activities and better operating atmosphere.

Such a shop is the so-called "land of every inch of land".

(2) high density residential areas, the population of the residential areas is relatively concentrated, and the population density is relatively high.

In such areas, consumers are confused at all levels, and people of all ages and social strata have.

No matter what style or type of clothing it sells, there will be a certain customer base.

(3) convenient pportation is the most important condition for consumers to purchase.

Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) in the area where the market is established, it will be more conducive to the operation of clothing items, such as purchasing commodities, if they can be concentrated in the neighborhoods or blocks of their peers.