The Founder Of UNIQLO Has Played A New Role In The US Market.

Japan Fast Marketing Group In the first 9 months of the new fiscal year, Fast Retailing Co.Ltd. achieved two digit growth in profits and turnover, of which UNIQLO's performance was particularly strong. In the first 9 months of May 31st, the company's net profit rose by 51.5% to 132 billion 360 million yen (about US $1 billion 140 million). Turnover increased by 23.9% to 1 trillion and 350 billion yen (about 11 billion 610 million US dollars). Operating profit increased by 35.5%, reaching 189 billion 270 million yen (about 1 billion 630 million US dollars), slowing down compared with the 40% increase in the first six months of this year. Because of the depreciation of the yen, the financial bottom line has been raised, making the fiscal revenue reach 21 billion yen (about 180 million 600 thousand US dollars).

For the international business of UNIQLO, the group said it was in mainland China. Hong Kong In Taiwan and South Korea, revenues and profits growth is much higher than expected. Mainland China is the largest market outside UNIQLO outside Japan. By the end of May, there were 442 UNIQLO stores in mainland China, while Japan had 814 stores.

Fast fashion brand Uniqlo (UNIQLO) officially entered the US market after strong growth in Asian market. Liu Chi Jing, the founder, chairman and chief executive of the brand, published a two page black-and-white letter on the front page of New York Times's US version of the website in August 6th last week, as well as a folio page of the paper version, as a publicity advertisement for American consumers to convey their brand image and information.

this Advertisement There is a world of difference between the brand and the colorful and vibrant advertisements in the past. In addition to the red "Dear America", Ryui Masa's characters are black and white, but they convey a warm feeling similar to that of the past. Ryui Masa wrote: "in this country, as long as you give it something great, it will welcome you. When I opened my first Uniqlo store in Japan in 1984, I dreamed that one day I could bring my new ideas to the United States.

In this article, Ryui Masa listed some new initiatives, including the opening of new stores in places like Boston, Chicago and Seattle, and the vision of the group's global sales target of 250 million US dollars in 2020. At the same time, he explained that the company's name is the abbreviation of Unique Clothing Warehouse, and pointed out that "LifeWear suits life" is simple clothing, not simple goal, make your life better.

In another relative page, it highlights all kinds of upcoming Uniqlo cooperation, including the series of cooperation with Ines de la Fressange launched next month, the series of cooperation with Christophe Lemaire and Carine Roitfeld launched in October, and the theme of the upcoming collaboration with Disney Disney is "Magic, life, and experience".

Global creative director John Jay said on Monday: "the new advertising campaign starts with Ryui Masa's letter to the United States. It is the first project in a series of ongoing communication activities. Every conversation with culture and audience inspires the inspiration of Uniqlo. Uniqlo is developing rapidly. As it gradually becomes a global brand, we think it is an important moment to express our values and philosophy. "

After the indecent video event of the UNIQLO fitting room in Sanlitun, Beijing, this thoughtful and gentle remodeling image has been appearing for several weeks. At that time, the China National Internet Information Office condemned the two portals of sina and Tencent, which did not prevent the spread of video. After that, police arrested two men and women including video.