Ali Suning'S "Flash Marriage": Changes In The Rules Of The Game

Chen Weiru, associate professor of strategic studies at CEIBS, sees Facebook, Groupon and Alibaba as typical platform models.

As to how the platform platform companies win, Chen Weiru believes that "putting the supply and demand combination on the same platform, improving production efficiency through scientific and technological means, and making the consumer's value demand more satisfied.

This requires full use of the spirit of the Internet, the development of a win-win ecosystem, and from competition to synergy, turning the enemy into a partner.

Now Ali is well versed in this way, increasing the diversity and diversity of platform ecology, even with Suning.

This is the need for Jingdong to start balancing itself.

The complementary cooperation between the two sides is believed to be the most direct impact on the Jingdong, and the competition will be intensified.

Hu Yanping, founder of DCCI Internet data center, believes that the cooperation between the two sides has the greatest impact on the format of the electricity supplier.

But another voice believes that the combination of Ali and Suning could lead to the cooperation between the Jingdong and Gome.

"The cooperation between them is also what Gome does not want to see, and Wong Kwong Yu, who is about to be released from prison, has been deployed."

It seems that "the integration of retail channels will accelerate and seek cooperation in complementary resources". This change will not be confined to the field of electricity providers, including retailers seeking pformation, Jingdong and Yonghui cooperation, including the 1 shop that is in turmoil.

"Although it will intensify competition, it will not have a huge impact on retail formats".

The integration of retail industry will be an inevitable trend when the change of market and consumer demand determines that the problem can not be completely solved online or offline.

In addition, the results of cooperation between the two sides need to wait and see. Suning wants to solve Ali diversion. Ali's opening degree and effect are not yet clear. On the other hand, the integration of physical stores on both sides will also face many problems.

There is at least one point.

It has long been determined that openness and integration.

In April this year, an internal communication meeting with the media mentioned "thank BAT and thank Ma Yun". Zhang Jindong said frankly, "in the past, you may be providing platform for the Internet. I am providing a platform under the platform. Everyone's platform is incomplete under the Internet environment, so we have to integrate."

According to the calculation of time, it was the beginning of marriage and marriage between the two sides.

Beginning in 2013, Liu Qiangdong explicitly stated to the outside world that "open platform is the hope of Jingdong's future profits. If the open platform fails to succeed, Jingdong will surely die."

But the integration of Jingdong, a vertical supply chain, has a natural weakness, and the balance between self-reliance and open cooperation needs to be balanced.

Alibaba group CEO Zhang Yong has repeatedly stressed on many occasions that Ali's strategy for the next 5~10 years is to upgrade the e-commerce platform with the core of service businesses.

Although the two sides

Zhang Jindong and Ma Yun, who have been revealed to be a hit and miss, have seen the two important aspects of cooperation. This shows Zhang Jindong's rare openness.

In a speech at Stanford University in 2013, Zhang Jindong talked about the direction of pformation. "The future retail business is not only online or offline, it must be the O2O mode that perfectly integrates online and offline. The pure e-commerce mode can only be a pition."

In Zhuo Saijun's view, this marriage brings at least three changes to Suning: Ali's Internet brand resources injection, speed up the pformation of Suning Internet and change the image of Suning's traditional retail channel; secondly, Ali's traffic resources injection, speed up Suning department store, and bring passenger gains to Suning stores; and the injection of resources from Ali department stores will also accelerate the construction of some platforms such as Suning supermarket.

According to Zhang Yong, the cooperation between the two sides will focus on three aspects. First, in the field of electricity supplier, the two sides will set up a joint venture company, which mainly deals with the category of 3C digital and department stores, and will operate on Taobao's special location.

General Tmall will establish suning.com Tmall flagship store.

Secondly, Suning's own logistics distribution system will become a partner of rookie network and will be open to third party partners in the future.

Finally, online and offline access, Suning more than 1600 stores and Alibaba system to get through.

Suning stores open services to consumers, such as logistics, after sales, payment and settlement, to Alibaba users.