Xinjiang Garment Production Goes To High-End Customization

In August 30th, the Fourth Asia Europe Silk Road GARMENT FESTIVAL entered the second day, and held four press conferences at the six floor exhibition center of Dehui international fashion city, a number of clothing brands from China, Russia and Azerbaijan.

In the past two years, under the promotion of a series of important arrangements in the state and autonomous regions, Xinjiang's textile and garment industry has gone all the way. The traditional textile and garment industry in Xinjiang has also gone out of a different path, from industrial production to advanced customization, from simple foundry production to fashion design, from selling products to selling culture, and from manufacturing to creating a comprehensive pformation.

Under the fluorescent lamp, the "Xinjiang wind" is strong enough.

Because it is unique, in the Fourth Asia Europe Silk Road clothing festival, Tao Tao's "love Kroraina" press conference again detonated the whole audience.

The design of the general manager of the Korla Kroraina Garments Co., Ltd. has only one owner for every garment except professional wear.

Fashion T

"Each garment is customized only."

Tao explains that modern people do not like to wear the same clothes as others, so her clothes are on the road of career customization and high-end customization.

At present, Tao Tao has provided more than 300 professional units with professional clothing, 200 fixed high-end custom-made customers, 50 thousand total garment production and 18 million total turnover, including high-end customization of 3 million yuan.

"High end" means excellent material and exquisite workmanship, while the "custom-made" way of making is destined for each garment to have only one owner.

Tao Tao believes that customized consumption has pushed the garment industry from business to service.

Putting high-end custom clothes onto T is more than just one person.

In this clothing festival, Xinjiang's Hua Hua clothing design and research and Development Co., Ltd. has released six series of 54 sets of high-end clothing, including cheongsam, suit and down garment.

Wang Yihua, general manager of Xinjiang's Hua Hua clothing design and Development Co., Ltd., said that his company's clothing combined with eastern and Western cultures, with exquisite tailoring, was welcomed by many citizens.

Compared with Tao Tao and Wang Yihua, Gao Feng began to prepare to enter the high-end custom market.

The general manager of Changji Xintian color clothing culture Co., Ltd. said that in the past, the company did the national costume, but saw the potential of the high-end customized clothing market. Therefore, he decided to launch his own brand of high-end customized clothing.

The reporter learned that a cheongsam with a diamond and its elements is worth more than 3500 yuan.

Sun Xiuqin, vice president of the Xinjiang Fashion Association, a member of the China Fashion Designers Association who is well versed in the domestic apparel industry chain, believes that compared with mass production, high-end private customization is more value-added, while increasing production added value, it can also reduce inventories.

It is imperative to cultivate fashion designers.

In fact, Xinjiang

If we want to develop from manufacturing to independent design and independent brand development, we must have excellent local designers.

Statistics show that at present, there are more than 200 clothing designers in Xinjiang.

However, in Sun Xiuqin's view, there are dozens of designers who can really take the initiative.

At present, fashion designers are scarce resources, especially designers with comprehensive quality and ability are hard to find.

After watching the works of Xinjiang fashion designers, she came to Xinjiang to be the vice president of the China Fashion Designers Association, the first Wu Xuewei top ten fashion designer. She was deeply impressed by Xinjiang's costume design work with unique regional and national characteristics.

He believes that the development of garment industry in Xinjiang has great room for growth and development.

However, the reality is that the survival of most of the fashion designers with a bright halo is worrying, and their work is stuck in the role of "drawing", unable to form their own unique style.

Xie Qing, deputy director of the autonomous region, said that for the clothing industry in Xinjiang, the local enterprises should pay attention to the design power in addition to the order processing enterprises that only take the quantity.

Xinjiang native

Cheng Ji Fen also believes that the top priority is to create a good brand of Xinjiang on the basis of industrial development and cultivate a large number of Xinjiang famous fashion designers who are innovative, contemporary, close to the market and close to life.

Sun Xiuqin has a deep understanding of the significance of enhancing the power of local design.

She said that at present, Xinjiang has ushered in the best period of industrial development. It is imperative to consciously excavate and cultivate outstanding designers.