Smart Fashion Is Coming: "Blue Chip Stocks"

Intelligent fashion, with intelligent products, intelligent retail and intelligent manufacturing as the core, is moving forward with the start of the strategy of "China made 2025", which has again ignited people's expectation of technology life in the future.

With the advent of smart fashion competition, how should we use technology to "fashion" fashion brands?

China International Clothing and Accessories Fair (

It has always been regarded as the barometer of the industry. The CHIC2015 autumn clothing exhibition, which will be held in Shanghai on 13-15 October, takes the theme of "intelligent fashion" as the theme, integrating intelligent exhibition services, intelligent manufacturing, intelligent terminals and intelligent products, providing a rare opportunity for the comprehensive integration of the "intelligent" industrial chain.

Smart products: "potential stocks" pformed into "blue chip stocks"

Smart fashion represents technology based products. The attitude of consumers has changed from curiosity and wait-and-see to acceptance and use in recent years.

Among them, the 80 and 90 leading consumer groups are more interested in smart products and bring new marketing opportunities.

The "first half of the year 2015 wearable device report" released by the speed road Research Institute shows that in 2015, China's wearable smart device shipments will reach 42 million 500 thousand units, an increase of 88.1% over the same period last year.

In 2016, the global shipment of smart clothing will exceed that of wrist wearable devices, reaching 26 million, and become the largest category of wearable devices.

Recently, Li Ning Co's newly launched smart running shoes collect data including distance, speed, route, calorie consumption and so on through the millet sports APP.

In addition, the first children's smart clothing brand "wooden tooth technology", which has the accompanying function, has successfully raised the first capital in the Jingdong crowd raising platform.

CHIC2015 Shanghai autumn clothing exhibition, smart retail technology experience area and wearable product clothing SHOW will enable Chinese garment industry to sense the wonders of smart fashion products at close range.

Through the participation of the smart fashion manufacturers, service platforms and related institutions, viewers will see the true features of the new batch of intelligent products. The release form of static and static combination will lead the new trend of intelligent products.

Although many intelligent products are still far away from mass production, they have opened the door to future technology.

The results of the survey by the Bitkom show that the developers of smart clothing are more confident: 12% of German sports enthusiasts say they must buy smart clothing products, which means that they can consider 13%.

Young people are particularly interested in smart clothes, occupying 30% of the age group between 14~29 years old.

It is not hard to see that at present, most of the high-profile "smart clothes" enterprises are concentrated on young brands or sports leisure brands.

For more clothing brands, how should we take the express train of intelligent technology?

Smart Retailing: terminal intelligent "stimulant"

More and more technology companies are putting technology factors across the garment retail chain.

The intelligent process of the retail terminal not only enhances the interactivity of the entity retail terminal and the sense of technology experience, but also provides a way to collect and sort out the big data.

As an important part of terminal experience, the application of smart fitting technology in smart retailing will have to be mentioned.

At present, part of the 3D fitting system is a two dimensional fitting, unable to show the upper body effect of the clothes.

The other part is fitting on the fixed 3D model.

Zhou Lina, director of the 3D technology division of Eagle Technology, made an analogy. "Changing clothes on 3D models is like changing clothes for dolls. Consumers can not judge the effect of clothes on themselves, because each piece of clothing is perfect in models."

Speaking of the 3D fitting technology, which is co operated with eagle and the American 3D body scanning system and Belgium online fitting system company, Zhou Lina said it is different from the "two dimensional plane" fitting system. The system can really copy everyone's body curve, tell the consumers what clothes they are not suitable for, and allow consumers to try clothes on any mobile Internet site, using mobile phones or tablet computers, and record the effect of each try.

Speaking of

In the application of the retail terminal, the head of marketing department of Wuxi Kai Shi Zhi Lian Software Technology Co., Ltd. said, "many clothing companies use our smart store system to make the customers' stay in the store significantly increased, and the sales of the stores increased by nearly 10%."

According to the introduction, the RFID SMART intelligent store system developed by Kai Shi Chi joint can embed the smart chips on clothes, and when customers enter the fitting room, the display will automatically display the styles of customers trying on them and recommend them.

At present, the development of retail technology has become an upsurge. It is worth noting that the effect of the retail terminal application is not entirely determined by the degree of technological innovation, but that technology is closely related to front-end interaction and backstage support.

In response, Ge Hongyin, director of Mdt InfoTech Ltd in Fujian Province, said: "behind the technical application of 3D fitting is the need for terminal services to be in place and support for profit points. Besides, the building of the terminal's overall environment is also a prerequisite for effective application of the technology, so as to achieve the effect of enhancing sticky service."

It is obvious that in the wave of intelligent technology, how to make more efficient use of what we need is a comprehensive system engineering.

Therefore, it is particularly important to have a systematic platform that can take a broad view of the whole situation.

CHIC2015 Shanghai autumn clothing exhibition will create a new layout integrating intelligent products, intelligent design, intelligent manufacturing, intelligent channel, intelligent logistics, intelligent terminal, intelligent platform, intelligent industrial chain elements and so on.

But the more profound role is that the trend of thought brought by intelligent fashion will collide and take root in the CHIC platform. The landing thinking of technology and mode will provide new ideas for intelligent fashion enterprises.

Intelligent Manufacturing: technological revolution that can not be stopped

Smart fashion has a subversive product to change the consumer ecology of terminal retail, and more importantly, it has opened a new era in the production and manufacturing sector for a large number of garment enterprises.

Consumption changes lead to market changes. Small batch and lots of orders have forced garment enterprises to adapt to such changes and carry out intelligent pformation to make flexible production.

This is the key change brought about by intelligent manufacturing, which makes flexible production possible and has become a reality in many leading enterprises.

Jack sewing machine Limited by Share Ltd launched the first intelligent automatic production line of sewing equipment industry.

Using this production line, the personnel in the finishing workshop can be reduced from 315 to 10. The one-time pass rate of finished products is 99%, the manufacturing accuracy is increased by 20%, and the labor cost per unit can be reduced by 80% per year.

The first intelligent production line of the Phoenix bird group has also been reformed.

Zhou Xinzhong, vice chairman of Zhejiang news bird, said: "through the intelligent production of" industrial 4 ", it will break through the bottleneck of the original personalized production quality and reduce production efficiency, so as to achieve the goal of" personalized production without falling quality and single piece flow not dropping efficiency ".

"Red collar will drive data driven, 3D printing logic, intelligent manufacturing, lean management and Internet deep integration, and cooperate with the global industrial chain to carry out real-time pactions, forming a set of software, code and two modules, namely personalization module and standardization module."

Zhang Daili, chairman of the red collar group, said that the red collar made personalized products by means of industrialization and efficiency, the production efficiency increased by 30%, and the number of employees decreased by 20%.

The previous paction will take 7 working days from the order to the delivery, and now it will be shortened to 5 working days.

The era of industry 4 has arrived, and the new round of industrial revolution to be launched will urge textile and garment enterprises to have the determination and courage to innovate.

Intelligent products, intelligent retail and intelligent manufacturing constitute the three elements of intelligent fashion ecosystem. Although intelligent fashion still seems remote, the industry leaders who have known the past have already moved.

CHIC as the industry "vane", the inherent foresight will help textile and garment enterprises and industry leaders to start a dialogue in the field of intelligent fashion.

By then,

The intelligent fashion exhibition area will deconstruct the intelligent fashion from the three dimensions of manufacturing, product and retailing, and will be ready for the coming of the new era of technological change.

The new thinking collision and new technology display of smart fashion will be reflected in all aspects of the exhibition. For example, the China clothing business forum will focus on the "big connection era": the "intelligent manufacturing" new enterprise mode, and the intelligent fashion exhibition area will be the core technology and concept for the centralized display area.