Chanel And Other Luxury Brands Will Achieve The Perfect Pformation In South Korea.

Although China has long been a big consumer of luxury goods, the recent economic slowdown has also led to a decline in the share of luxury goods and gradually led luxury brands to restructure the Asian market.

As a new generation of market, Korea has also become the focus of luxury brands after the Japanese market.

Chanel is

They have a long history in Korea.

From the top models of Korea to the leading role of its fashion show and advertising activities, the series of fashion shows in Korea and the layout of large fashion boutiques and shops, all of which highlight the importance of Chanel to the Korean market.

When it comes to South Korea becoming the focus of luxury brands, one of the important reasons is that it can attract more tourists from China and Japan to spend. Tourism consumption has always been a focus of luxury growth.

Therefore, the key layout of Korea can, to a certain extent, increase the consumption of Korea's tourism.

In addition, the beauty brand Estee Lauder also started.

Key layout.

By signing South Korea's top models to make them brand names.

The protagonist and the Estee Edit make-up line jointly launched by Kendall Jenner also began to focus on Estee Lauder's brand image.

In addition, Alexander Wang also invited Korean top models and other KOL artists to design local advertisements as advertising models, and more luxury brands also made capital injection to Korean entertainment group to complete the link between them and create a comprehensive expansion plan. At the same time, the Korean pop culture was pformed into an international phenomenon.