The Strategy Of UNIQLO'S Price Reduction Is Effective.

Earlier, because of the price raising strategy, the warm winter and the influence of overseas tourists, the local market of UNIQLO continued to fail.

Began to resume growth.

It is reported that

The parent company Xun marketing group issued a notice recently that its domestic market grew by 1.3% in the same store in April, though the growth rate was weak, compared with a 0.3% decline in March, it had a tendency to improve.

However, due to the impact of the April 14th Xiongben earthquake,

Accounting will exclude all 7 stores located in Xiongben county.

The group mentioned the price adjustment strategy, mainly because the price increase strategy led to a more depressed consumption intention, thereby affecting the annual profit, so the group will begin to gradually reduce the price.

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Spain's fast fashion giant Inditex group's Zara is starting to cut prices.

According to India market sources, Zara cut prices by 10% to 12% in the past year to better compete with H&M, a fast fashion retailer in India. The commodity price of H&M, Sweden's fast fashion giant H&M, is about 150 rupees, which is about 22 dollars, while Zara's commodity price starts at 33 rupees.

Although Zara is a fast growing clothing brand in India market in recent years, its number of stores is around 100, but sales growth has shown signs of slowing down in one hundred million.

According to the 2015 Trent annual report, the turnover of Zara India market dropped by 23%.

In early April, Ryui Masa, chairman and CEO of fast fashion UNIQLO's parent group, said the data in the first half of the year were disappointing.

Ryui Masa said: "consumers do not agree that new products are equal to high prices. The environment of fashion retailing is now very difficult. It is a mistake for companies to raise prices in this environment.

There is evidence that consumer confidence is worse than we think. "