Gaoqiao Town, Zhenjiang, Jiangsu: Building The Hometown Of Snow Boots In China

In the layout of the city of Zhenjiang, there is a long and narrow area called "enclave". It looks across the Yangtze River from the new Dagang Port, and is linked to the land of Yangzhou. It has rich resources of the Yangtze River coastline. The construction of the Lian Huaiyang town high-speed railway will cross the Yangtze River from here. The five peak mountain rail bridge will become an important land and water pport hub in East China.

This is Gaoqiao Town in Dantu district.

In recent years, Takahashi has been widely known in the business sector because

Industry.

Although there are no exact figures on Gaoqiao snow boots

Occupancy, however, in the country, as long as we mention snow boots, we mention "

Gaoqiao, Zhenjiang, Jiangsu, is a topic that can not be discussed.

It is understood that Gaoqiao Town in Dantu district has a good foundation for leather products industry. In the 80s of last century, the largest leather product enterprise in Dantu county was located in Gaoqiao. Although with the development of market economy, the old collective economy enterprises had already closed down, but they left behind many skilled skilled workers, and those who knew the market and were in charge of the leather industry "knowledgeable people".

After the rise of the private economy, Takahashi Hito has turned their attention to their "old business". They have set up fur processing enterprises and family workshops of different sizes. Up to now, there are more than 400 employees and 11 thousand employees (21 thousand of the total population of Gaoqiao), with an annual output of about 10000000 pairs of fur shoes and more than 100 thousand fur garments. The gross output value is about 1 billion 500 million yuan, and fur industry is a well deserved pillar industry of Gaoqiao.

Wang Jiazhen, Secretary of Gaoqiao Town Party committee, told reporters that from the popularity of snow boots in European and American countries, Takahashi Hito was keen to capture this market information. Therefore, from the beginning of foreign trade OEM processing, the production of snow boots rose rapidly in Gaoqiao. With the popularity of snowshoe boots in recent years, local enterprises also focused their attention on the domestic market.

The sales mode of foreign trade + domestic sales has made the Gaoqiao snow boots in short supply.

However, the large number of fur production units of Gaoqiao are mostly small businesses and small workshops, with more than 100 employees, and less than 20 backbone enterprises with annual sales exceeding 20 million.

Since the development of the industry, there is not a large enterprise that can make the best of it. There is not a famous brand even known in Zhenjiang. This greatly restricts the development of snow boots industry.

This situation not only causes the low production efficiency of the high bridge snow boots, and the quality of the products is different, but also causes the local enterprises to take the vicious competition with the "low price" product to seize the market. It has buried deep hidden danger to the snowshoe industry and the local economic development.

Transformation and upgrading is the only way for the survival and development of Zhenjiang's traditional industries, represented by Gaoqiao snow boots.

It is hoped that the upgrading of traditional industries can bring more wealth to the people and bring dividends to reform and development to benefit more people.

It is understood that in recent years, Gaoqiao Town has actively explored the traditional industrial upgrading plan, taking the creation of e-commerce demonstration towns as an opportunity to speed up the construction of e-commerce platform, use the Internet + mode, integrate the fur business enterprises to build a healthy and orderly development environment for electric business, build a healthy and orderly development environment for electric business, and achieve joint efforts and win-win cooperation on line and line. At the same time, we need to accelerate the planning and construction of fur trading market, build product support services, commercial logistics trade, wholesale trading market and other service platforms, provide faster and more productive facilities for the development and production of industrial park enterprises, effectively promote the agglomeration of fur and footwear industry in the whole town, and achieve local enterprises' tug of heating, giving full play to their respective advantages, and effectively enhancing their own competitive advantage.

In 2015, the town completed investment in fixed assets of 1 billion 576 million yuan, with more than 800 electricity suppliers.

Wang Jiazhen said: "speeding up brand creation and cultivation is a priority work. In order to further expand the popularity and reputation of fur industry in our town, and to upgrade traditional industries, build high-end industrial bases and create" hometown of Chinese snow boots ", the town scale enterprises actively seek cooperation with well-known domestic shoe enterprises and famous brands, thus contributing to the success of Wanda shoe industry and Daphne.

In the second half of last year, we completed the creation of the "e-commerce demonstration town" and "e-commerce demonstration village". We used the "Internet +" mode to promote the pformation and upgrading of the fur industry. We set up the Zhenjiang colorful bridge Agel Ecommerce Ltd, operating the e-business consulting, network sales agents, market management services, etc., and have completed the development of the e-commerce platform software, and are now investing in e-commerce enterprises. It is expected that this year will be formally launched in June this year.

Through the creation of two platforms for innovation and service, we will accelerate the development of the three major industries of raw materials, clothing and footwear, and form a more complete modern fur and footwear industry system to achieve the pformation, upgrading and leaping development of the industry, and strive to achieve the goal of achieving 25 million billion pairs of snow boots and 50-60 billion yuan of annual output by the end of the 13th Five-Year.