Tmall Makes "Ready To Buy" To Prepare For The Big Fashion Show On The Eve Of Double 11.

You can imagine that the top models in the world have recently been invited. Nearly 400 models in Shanghai have started auditioning for mid autumn holidays.

Prepare for the big fashion show on the eve of double 11.

Tmall has confirmed that Tmall is assembling the world's top level.

The brand and celebrity model set up a "Tmall double 11 global trend celebration" in the middle of 10.

Following the launch of an unexpected double 11 Spring Festival Gala in 2015, this year Tmall put forth a new trick to advance the trend of double 11. It will display the latest trend and fashion trend and achieve the "fashion show buy" through the global 365 day fashion, through 8 hours of continuous fashion show and creative multi platform synchronized live broadcast.

It is revealed that more than 80% of the "grand ceremony" show is international.

The brand lineup will become the largest fashion show in China, and will be completed by the creative team from Japan and many other countries.

In the fashion show of 8 hours, it will also interspersed multiple art performances in order to better show the trend of life that Tmall and its brands create for consumers.

In the near future, Tmall will send invitations to fans on the platform, including Tmall fans, including Apass members, who will get the opportunity to see the show in front row and participate in the carnival online and offline.

Unlike the regular show, the "Tmall 11 global trend" will truly practice "show is to buy", through the multi platform uninterrupted live broadcast including Youku, as well as the Tmall online synchronized display of the latest show of the same way, so that consumers can enjoy the show on Tmall, whether in the show or on the mobile phone or computer.

It is reported that in the traditional fashion world, consumers will have to wait for 6 months or even longer to buy the latest version of the show. Tmall hopes to break this fashion barrier and meet the immediate needs of consumers with a disruptive mode. The new 11 item pre sale goods will be presented in fashion show and style exhibition, so that consumers can gain visual experience and buy new products immediately.

Dong Benhong, chief marketing officer of Alibaba group, said: "this year, only in the clothing industry, Tmall has more than 1000 brands. Nearly 500 thousand products are synchronized in the world.

Tmall expects to diversify its experience on the eve of double 11, so that the global trend of new products will be more focused on the creative display, providing a lifestyle template for Chinese consumers to lead the trend of the year.