Fast Fashion Brands Get Together And Shop In Vietnam

According to the world clothing shoes and hats net, recently, Uniqlo A recruitment announcement posted on the official website disrupted Vietnam. fashion The hearts of practitioners.

This is an information notice about the recruitment of local production managers by UNIQLO. At first glance, this announcement was nothing special. Similar news was seen in Vietnam, Stone, who opened a lot of UNIQLO factory. However, from the description of the job information, the "ambitious people" read the ambition of UNIQLO.

According to the recruitment information, the relevant "production manager" will be responsible for all important matters including product development, production management and even retailing. In other words, this position is likely to be exposed to more front-line positions such as sales and store support, which means that UNIQLO may have made a plan to open its first store in Vietnam.

A newspaper in Vietnam confirmed this speculation, but UNIQLO declined to comment. Zing, an online news source in Vietnam, quoted an anonymous insider saying that UNIQLO will open its first store in Vietnam in the autumn of 2017 in Hu Zhiming, Vietnam's central municipality.

In fact, another difference in the recruitment process has also convinced the outside world that UNIQLO is preparing to enter the Vietnamese market: just for the post of "production manager", UNIQLO has made two days of recruitment and assessment arrangements, one day in the capital city of Hanoi, one day in Hu Zhiming city; and some other positions that had already been completed before were also arranged in detail.

We have previously reported that fast fashion brands are actively developing new markets in order to break through sales bottlenecks in local and mature overseas markets. India, a country where these brands are located, has become a new battleground for brands to get together because of the fast economic growth. Southeast Asian countries are also the new opportunities for brands to seize.

Spain's fast fashion giant in 2016 Zara A store has been opened in Vietnam, and H&M has earlier announced plans to open the country's first store in Hu Zhiming, which is expected to open in late June. From this perspective, UNIQLO will not take lightly the layout of its competitors.

For this brand on recruitment notices, which will be the target of the world's first garment enterprise in 2020, the time to enter Vietnam can not be too backward. From past experience, the time of entering the market may decide the loyalty of consumers to brand. Therefore, the market competition pattern also decides that UNIQLO must hurry.

From the perspective of operation cost control, it is also a good choice to open stores in the producing areas. According to Vietman+, Vietnam's local media, UNIQLO is still actively expanding its supplier network in Vietnam. Recently, Garco 10, a local garment processing company, signed a new agreement on processing export cooperation with the brand. Starting in the second half of 2017, Garco 10 will provide uniformed clothing products for the market, mainly including Japan.

If Vietnam can set up shop in Vietnam, then Vietnam's supply chain network built by UNIQLO Garco 10 will enable its local operation to gain a small cost control advantage, thereby ensuring a competitive gross margin.

It is worth mentioning that, with a strong supply chain network, although UNIQLO does not have more shops in the south, but its popularity is not small. Many outflows of "original single goods" have given the brand a certain popularity, and the fans foundation can not be underestimated.

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