Yang Mi, Tang Yan, Wu Yifan And Other Celebrities Are Returning Home.

According to the world clothing and shoe net, it was founded in 1927.

The brand, though already 90 years old, is now more and more young.

After the plight of bankruptcy reorganization, back in Europe and America

After a round trip, the boom in domestic goods has renewed the new vitality in China. It is reentering people's attention at an unexpected speed and occupies a place in the current fashion circle.

In 1970s, the shoe was almost domestic.

The only symbol.

By the year 80s, having a pair of back shoes could be regarded as a sign of great popularity among young people.

Once, back shoes were "luxury" in sports shoes, but with the influx of foreign brands such as Adidas and Nike, Huili once disappeared.

Orlanndo Bloom

"Lost" for many years in 2008, when playing the "Lord of the rings" and "Pirates of the Caribbean" Hollywood star Orlanndo Bloom in Manhattan "New York, I love you" appeared on the stage, wearing a pair of back shoes, and sneak into people's attention, this shape was quickly taken over the network after being photographed, triggering hot debate.

After several years of "fermentation", Huili is gradually becoming a fashionable shoe maker.

"This is absolutely a challenge to CONVERSE's fashion dominance in the minds of young people," the French edition of ELLE magazine wrote in its previous report.

In this way, after a stroll around the world, Huili launched a new wave in China. From the end of last year, Yang Mi, Tang Yan, Wu Yifan and other popular celebrities appeared in the airport and streets on the back of the classic shoes, so that the brand of the old age became more active.

When asked whether the star street beat was planned for the rally, Zhou Wei, secretary and executive director of Huili shoes industry committee, said in an interview: "celebrity endorsement, I think it is a more traditional way of communication, and street pat is from the state of life, it can give people a kind of affinity wearing experience, we hope to achieve the state of" moistening things silently ".

Yang Mi

Tang Yan

As a wholly-owned subsidiary of Shanghai Huayi Group, Hui Li has undergone three pformations since its bankruptcy reorganization in 2000. It was a trade oriented enterprise pformed from a production enterprise into a brand operation after the reorganization in 2000. In 2008, it began to try to expand the product line by authorized operation mode; in July 2016, the brand upgrade strategy was launched.

At present, there are 2500 stores in the country, including 12 large distributors and several small and medium-sized distributors.

Recently, Huili has launched Instagram official account and international official website, and has given oneself a foreign name "WOS33" (Warrior Ordinary Streetwear).

At the same time, in order to celebrate the birth of 90th anniversary, it also launched a brand new "WOS33" series of shoes abroad, the full name is "Warrior Ordinary Streetwear 33".

At present, the two pairs of the official website are offering the overseas version of the shoes, priced at 70 euros, about 544 yuan, 5 times the price of the domestic version.

Some analysts have pointed out that in 2008, with the star effect of Hollywood, Huili was eager to achieve the goal of globalization of the national brand by entering the overseas market.

More interesting reports, please pay attention to the world clothing shoes and hats net.