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Good Kids Continue To Expand Global Markets And Focus On Developing China'S All Channels.

2018/8/30 14:51:00 169

Good BoyGlobal MarketGross Profit Margin

In August 29th,

Good kids International

(01086) the 2018 interim performance conference in Hongkong.


It was learned that the medium-term income of good children was HK $4 billion 426 million, an increase of 34.3% over the same period last year. The owner of the company should account for HK $133 million in profits, an increase of 6.6% over the same period last year, and HK $0.08 per share.

  

Good boy

Gross profit increased by 55.6% to HK $1 billion 859 million during the period.

Gross profit margin increased from about 36.3% in the same period last year to about 42% during that period.

The increase in gross margin was mainly due to the increase in the company's main strategic brand income, the acquisition of higher gross profit margins and the continued improvement in cost effectiveness.

At the meeting, good children management said that the company's global channels are now their own.

At the beginning of the year, the company opened channels for the Japanese market, and then continued to expand the global market, mainly through direct cooperation with retailers to increase retail development, especially in the Chinese market.

Management said the company's main business in China was durable goods and distribution, and its goal is to develop all channels.

In addition, the company will continue to implement.

Boom strategy

That is, brand and product + online and offline + membership data strategy.

Below is a good kid's quiz record of APP.

Q: what is the sales volume and sales volume of the company baby sack in the first half of the year?

A: as a whole, the sales of pocket baby cars in the first half of the year are over 200 thousand, and the total sales volume exceeds 400 million yuan according to the average unit price of 2000 yuan.

It is expected to maintain the first half of the year in the second half.

Q: will the closure of TRU affect the operation of the company in the second half of the year? Is there any new M & a target?

Answer: the impact of TRU will be basically eliminated in the second half of the year.

American market

The new channels of development offset the losses caused by the TRU channel. Besides, the fundamentals of the company's business in the US market are also improving. The channel is only short-term.

M & A has always been a strategic direction for the long-term development of the company, but there is no special M & a plan.

Q: what is the impact of the weakening of the renminbi on the company's operation in the second half?

A: the weakening of the renminbi is actually a good thing for the company, because most of its business is exported from China to the United States.

Q: how does trade friction affect the company's business in the second half?

A: it has not been affected for the time being, because the supply chain of the company is mainly in China, and if it has an impact, the whole industry will be affected.

In addition, the company also has factories in the United States, if trade friction has an impact on the industry, the company also has an advantage in the industry.


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