In 2019, The Competition Of Second-Hand Shoes Market Intensified, And Continued To Explore New Models.

The trend media website Highsnobiety recently released an observation report on the second-hand footwear industry, aiming to predict the direction and trend of the market in the coming years.

According to the report, the global secondary shoe market has reached US $6 billion.

The number of main selling platforms is increasing, and the head platforms such as Stadium Goods, Grailed, StockX and GOAT have gradually stabilized.

The entry of many star investors is further pushing the whole industry forward.

Against this background, the report puts forward four possible directions for the future market of the second hand footwear market.

Market competition is further intensified, and the head platform continues to explore new models.

This is one of the most visible trends.

The report quoted the European Union's largest second-hand shoe sales platform KLEKT and CEO Marius Obiegala as saying: "over the past one or two years, consumers' demand for second-hand sports shoes has changed dramatically." in 2017, the platform pformed from a simple platform linking individual sellers and buyers to intermediaries providing genuine services.

This enabled the platform revenue to grow by 375% in 2018 and 190% in total.

Grailed set up a sister website Heroine in 2017, and did more cooperation with Naruto, including Matthew Williams.

"We will pay more attention to community building and enhance the brand effect of the platform."

Grailed CEO Gupta said.

Stock X has been developing business models since the mid 2017, adding second-hand luxury watches and handbags to the platform.

In 2019, StockX may be promoted to non wearable market.

Second hand platform can also sell new shoes.

For a long time, the second-hand sales platform is separated from the mainstream retail market.

But GOAT CEO and co-founder Eddy Lu say they see the two converging.

"Now there will be consumers coming to our platform to buy new shoes." at present, GOAT has 25% of its inventory for the latest brand shoes of all brands.

The luxury electric business Farfetch's acquisition of Stadium Goods, a second-hand shoe platform, demonstrates the trend of convergence from another dimension.

"We believe that at some point in the future, there will be no obvious distinction between the starting platform and the second-hand platform. That is to say, for example, Nike will release a new version of its APP in the future, but at the same time StockX will also launch this product."

StockX CEO and co-founder Josh Luber said.

In fact, Nike has worked with Stock X in the past.

In April 2017, GOAT was the exclusive platform for Versace to issue sneakers.

According to the report, the head platform now expresses the expectation of this matter.

More opportunities for growth in China

So far, most of the used platforms in Europe and the United States have shown little in the Asian market.

According to Bain's consultancy report, 45% of the world's luxury consumption will take place in China by 2025.

According to Nelson's data, the consumption scale of China's street market rose to 62% from 2015 to 2017, 3.7 times higher than that of other countries.

"I know that the market size of China's sports shoes is more than 1 billion dollars," Josh Luber stressed that StockX is expanding the Japanese market and maintaining dialogue on potential targets in the Chinese market.

And Stadium Goods is also looking for opportunities.

Since its parent company Farfetch has worked with Jingdong, China's e-commerce platform, only Stadium Goods is considering entering the Chinese market through cooperation with China's large e-commerce platform.